Local involvement for the good of the community and the station bottom line
There has been an ongoing discussion for years now about radio stations and how they are not locally involved with
The Connected World: ‘A Boon For Viewing Content’
The variety of tech devices and services that consumers use today is very different from what was available in 2003, or 2008. Pity the VCR? Smartphones and PCs are found in more than 75% of U.S. homes, and newer devices and services like smart TVs, internet-connected devices, and SVOD services are growing at what Nielsen calls "a significantly fast pace." What does this mean for your business?
New Ownership Report Filing Deadline – January 11, 2010
The Office of Management & Budget has now approved the new FCC Form 323 Ownership Report and the FCC has announced a new uniform filing date for all broadcast stations. New reports will be required
Train Your Public Speaking Butterflies to Fly in Formation
Rosemary Ravinal wants to make something perfectly clear when it comes to oratory delivery of a speech, presentation, or anything else that may give them the jitters. You're not alone. In fact, everyone gets butterflies, she says. It's how to overcome them that's key — even in a Zoom or Teams setting, Ravinal says in this column.
For Under 40s, ‘Social Is The New TV’
Social is positioning itself as "a definitive source for video" and as the primary portal to the web for younger audiences. That's just some of the eye-opening findings from the just-released State of Social Video study from creative tech firm VidMob. This illuminating research study could be a game-changer for your content developers as well as your sales execs.
What the cable networks can teach us about news branding
How will local TV branding change in the coming years? If you want to get a good look at where we're headed, the national...
MoffettNathanson Trims Disney’s Target Price
Using a "three-pronged valuation approach," MoffettNathanson sliced the target price of The Walt Disney Co.'s share price by ten percent. On a tough day for Wall Street, the decision couldn't have come at a worse time for DIS, which fell by 5.1% in average trading on Monday.
Latest Top 10 Nielsen Audio Ratings
Results are in for the mid-June to mid-July radio ratings wars in America’s largest markets
To Purchase or Not to Purchase?: How to Answer a Towering Question
By John M. Pelkey, Garvey Schubert Barer
Previous articles in the Intelligence Briefs series, such as “How to Turn Steel into Gold: Monetize Your Tower,”...
A Guide To Self Certification Inspections
Here's a memo to all radio and television station managers from Ken Benner, a veteran independent Alternative FCC Compliance Certification Inspector: As your state broadcast association solicits your part in its “Alternative Inspection Program,” you may wish to consider this condensation of a recently published column.
Six Questions with Jack Hobbs
Jack Hobbs is one of the key executives making it happen for Spanish Broadcasting Systems, a company which just reported a nice surge in Q3 revenue. He discusses what SBS has in the works, the particular challenges it faces as an Hispanic group and the challenges it shares with all broadcasters.
Virtual MVPD Growth Poised For Enormous Revenue Gains
Not convinced that the "vMVPD" is more than disrupting the ways consumers receive television programming?
Check out this data just in from S&P Global Market Intelligence research arm Kagan: Revenue growth of nearly $5 billion is anticipated between now and 2022 for virtual multichannel services.
Non-Compliant Time Brokerage Agreement Costs Licensee $10,000
Pillsbury attorneys explain how a TBA costs a licensee and a broker thousands.
Recognize Talent
Recognize your talent and ask the world of them. The top sales people on your team can smash budgets and move relationships from dead to remarkable in a few short months. Don’t hold them down but rather build them up and let them grow. Great sales managers and outstanding leaders of the future will not manage by fear or negativity in this industry. Rather they will recognize the true talents and do everything they can in their power to let them grow, both for themselves and for their companies.
YouTube Gears Up For MRC Audit
In an Agency Blog, the digital ad dollar dominator explained that the audit was all a part of "building trust and increasing transparency"