Sunday, August 24, 2025

Connectivity and Mobile Trends: Gauging American Trends

A newly released survey from Deloitte has yielded some unique insights into how U.S. households are faring as they settle into a "new reality" brought on by the pandemic. There are several findings of interest, including key takeaways on Optimizing Devices & Connectivity.

Dissecting ‘The Age of Inclusive Intelligence’

Based on interviews with futurists, academics, authors and experts; multiple proprietary consumer surveys; a comprehensive innovation patent scan; and extensive secondary research and case study analysis, a dentsu consumer vision report has been released. We've digested it, and offer a synopsis of its key points.

A ‘Personal AI DJ’ On Spotify: Another Threat To Radio?

Introducing the latest potential threat to the radio industry's air personality: An entirely computer-generated simulation, now ready to entertain on a platform young people may gravitate to more than FM — Spotify. Should Radio laugh, or be genuinely concerned? This RBR+TVBR Observation says there's one key takeaway all in Radio should consider.
Brian Wieser

For Radio To Win, ‘Growth Beyond Advertising’ Is Needed

Esteemed media industry financial analyst Brian Wieser, who recently launched his own Madison & Wall advisory shop, decided to take a look at the Radio — "or more accurately 'audio'," he notes – advertising sector. What he found wasn't so bright. But there is sunshine ahead, he suggests. This requires revenue generation beyond spots.

Reducing AI Risk in Political Advertising

Efforts to reduce risks posed by artificial intelligence in political advertising expose deeper flaws in electoral advertisement regulation, says American Enterprise Institute (AEI) nonresident senior fellow Bronwyn Howell.
Rosemary Ravinal

What to Answer When You Don’t Know the Answer

Prepare for the unexpected and respond with grace and aplomb with some words of advice courtesy of veteran public relations professional and public speaking expert Rosemary Ravinal. They could help you answer difficult or off-topic questions while safeguarding your credibility.

TikTok And Adults: What Broadcast Media Can Learn

Despite efforts in D.C. to limit its use in the U.S. due to its ties to the Chinese government and a new effort led by 14 state attorneys general to impose "significant penalties" on it for its harms to American youth, TikTok is a major social media platform that isn't fading away anytime soon. Data from Pew indicate that adults — not kids — are big-time users.

Local news is the engine of small market radio, too

Editorial note: Archived from June, 2007Local news coverage is the lynchpin of successful radio in a small market. In north central Illinois, three radio...

Family Broadcasters – Pay Attention:

Sons and Daughters; Strike Out On Your Own - Family Attribution Under the FCC Ownership Attribution Rules. Two seemingly unrelated items appeared in the

Using Social Media to Recruit Viewers

1) Present yourself as a human being, not a company. Escape the bonds of your corporate identity, loosen that tie, and get friendly. Remember, its called

Turning Short Term Advantage into a Long Term Strategy for Making the Sale

Uncertainty has been a friend of traditional advertising. That insight numbered among the observations provided by MAGNA Global's chief forecaster Brian Wieser at the...

Study: Over 60 Million Listen to Internet Radio Every Week

Bridge Ratings has released a new study on Internet radio listeners that provides some insight into the differences between listeners to AM/FM stations' streams...

2010 Infinite Dial Study offers clear direction for streaming broadcasters

According to the newly released Infinite Dial study, listening to Internet radio didn’t increase much from 2009 to 2010

UK listeners spend less time with online audio than US listeners

A new release of information on digital audio listening from RAJAR, the official source for radio audience measurement in the UK, shows

Increasing ratings and revenue: Should you focus on promotion or programming? – Part 1

One thing the PPM ratings method has shown is how large the cumulative audiences