Intelligence Briefs

We all know people between the ages of 18 and 24 are not the most cooperative group when it comes to participating in research. Their media consumption, however, is very important to us -- if we are to understand fully the dynamics of digital behavior in this transitional age. The senior management at Raycom Media – where I head research – commissioned a special study specifically designed for the involvement of this elusive young demographic, and the results were presented at the Local Measurement Mini Summit hosted by the Council for Research Excellence (CRE) last October.

Today’s media consumers are anything but monogamous—that is, when it comes to their screens. Consumers hop from one device to another

First, the good news. Total media ad spending in the US this year will see its largest increase in a decade, according to recent figures from eMARKETER. On the strength of gains in mobile and TV advertising, total ad investments will jump 5.3% to reach $180.12 billion, achieving 5% growth for the first time since 2004, when ad spending increased 6.7%. Now, the bad news. Radio's share of the advertising pie will continue to shrink through 2018. In 2012, radio got

Aereo couldn't convince folks it was an innocent TV antenna or simple OTT (over the top delivery service) so now they're going to put on the lipstick of the cable companies...yeah, lotta love there! But no big deal, because there is plenty of stuff - good, bad, mediocre - streaming over the air and the new (getting cheaper) 4K Smart TVs are ready for the streams.

In response to TVfreedom.org’s letter to U.S. Senator Claire McCaskill on the 2014 service failures experienced

But we haven’t really ever sold digital ideas before; we always just gave them away for free. I’ve never written a blog before, why would my clients care about reading it? This new program seems like it has a lot of work that we would need to grind on to make it a reality. My family takes up all of my time after work I don’t have any time to read those books.

Advertisers are always looking for ways to enhance the impact of their commercial messaging and with smartphone penetration

On the same day in Washington, DC, June 25, 2014, two significant events occurred in the world of performance rights in broadcasting. The first was the Supreme Court’s decision in the Aereo case. Aereo is an on-line television streaming service that captures television broadcasts using thousands of tiny individual antennas (ostensibly one for each subscriber). It then stores those programs and makes them available to paid subscribers by streaming over the internet. Aereo claimed that it was not engaging in a public performance of copyrighted material but instead was merely leasing equipment to subscribers who were engaged in a “private performance”. Broadcasters disagreed and

The Nielsen recall of the April Los Angeles Portable People Meter (PPM) ratings provides an opportunity to talk about what radio researchers and