Where to find listeners online

The dynamics of the online environment are in a constant state of flux.

The Five Second Radio Headline Test

Here's a simple, but possibly painful test to perform on your radio script.
Michael Rudd

Five Tips in Building a Personal Brand in your Media Career

Here are five tips I learned after launching my Personal Brand I wish I knew before I did! I hope they help you jumpstart your journey in creating separation points from the competition in your career.
Pat Liguori

Measuring TV tuning on tablets, smartphones

This Fall, Nielsen will begin to measure TV tuning done on tablets and smart phones in both its NPM and LPM samples. The industry has been thirsting for this, and, finally, it’s here and you’re ready! Good news, right? Well, maybe.

A neutral guide to net neutrality

Net Neutrality has been the topic of intense conversation recently, as the FCC solicits and considers public comments about how to regulate Internet traffic. We’ve put together the overview below to help you understand the issues and players that influence the way we use the Internet daily for business, research, entertainment, and social activities.

Eight habits of effective critical thinkers

Critical thinking--the ability to make decisions, solve problems, and take appropriate action--has been identified as a key skill by educators business

The Summer of Copyright Part 4: DOJ Reviews ASCAP, BMI consent decrees

As we wrote in our previous articles on the music licensing issues being considered during this summer

Hey radio. It’s not me, it’s you.

Dear FM radio, Oh how I loved thee. In 1980 you turned me on to The Clash’ London Calling and I was changed forever. I remember walking down the street, boombox planted firmly on my right shoulder, volume at 9 cranking WMMR 93.3 making sure anyone within a football field distance could hear this new discovery that this great rock station turned me onto.

Copyright Office extends comment date on music licensing study

Extensions of time were just announced in two proceedings affecting music licensing – one a Copyright Office
John Pelkey

What Can Go Wrong at Closing?

Once the FCC has granted its consent to the sale of a station, the parties’ focus naturally turns to the closing. There always is an inordinate amount of paperwork that must be produced by the attorneys and signed by the parties to memorialize the transaction. Given the volume of paper, it is not surprising that small hiccups occur. Usually, however, the parties can work together to remedy such problems without delaying the closing. There are certain matters, however, that can seriously delay the closing or even result in the transaction falling through. The key to preventing such potentially deal-breaking problems from arising is to begin preparing for the closing as soon after the execution of the purchase agreement as possible. Five of these potential problem areas require particular attention.

College students embrace mobile journaling

We all know people between the ages of 18 and 24 are not the most cooperative group when it comes to participating in research. Their media consumption, however, is very important to us -- if we are to understand fully the dynamics of digital behavior in this transitional age. The senior management at Raycom Media – where I head research – commissioned a special study specifically designed for the involvement of this elusive young demographic, and the results were presented at the Local Measurement Mini Summit hosted by the Council for Research Excellence (CRE) last October.

Keeping up with the consumers: Advertising across screens

Today’s media consumers are anything but monogamous—that is, when it comes to their screens. Consumers hop from one device to another

Copyright Office requests further comments on music royalties and licensing

We’ve already written twice about the copyright issues being considered this summer before various agencies

FCC complaints filed against TV stations for not identifying true sponsor of political ads

Public interest groups are actively watching broadcast political advertising which could make this a very

Has radio given up to mobile?

First, the good news. Total media ad spending in the US this year will see its largest increase in a decade, according to recent figures from eMARKETER. On the strength of gains in mobile and TV advertising, total ad investments will jump 5.3% to reach $180.12 billion, achieving 5% growth for the first time since 2004, when ad spending increased 6.7%. Now, the bad news. Radio's share of the advertising pie will continue to shrink through 2018. In 2012, radio got