The ‘Broadcast Deal Myths Debunked’ Podcast: Episode 8
Doug Ferber of DEFcom Advisors LLC and Erwin Krasnow of Garvey Schubert Barer have created a special podcast series exclusively for RBR+TVBR members based on a series of articles centered on the topic “Broadcast Deal Myths Debunked.” In this eighth podcast installment, Ferber and Krasnow discuss the belief among some that they can bank on 100% leveraged purchases.
Five Reasons Why ‘Restoring Internet Freedom’ Works
The Washington, D.C. conservative think tank American Enterprise Institute has played the role of chief influencer at the FCC since the transition in power from President Obama to President Trump. Thus, it should come as no surprise that Mark Jamison -- an individual who questioned the very existence of the Commission in late October 2016 -- is in favor of the abandonment of Title II classification for broadband. It's an important topic for broadcast media groups, and here's why Jamison is pushing for the end of "net neutrality."
TV Growth in 2020: Fueled by Lockdown
The global TV market is on track to achieve 1.2% growth in 2020 and is set to end the year on more than 233 million shipments. The COVID-19 pandemic is to "thank," if you will, for the forward momentum, a new market report from Futuresource Consulting finds. Trade value has also fared relatively well.
“There are NO Boring Stories, ONLY BORING STORYTELLERS!”
What makes a radio presenter or DJ great? If you program or manage radio stations, you already know that finding (and developing) on air...
Use Visualization to Speak Like an Athlete
"Everyone thinks in pictures," notes "Zoom expert" and veteran public relations professional Rosemary Ravinal. In this think piece, Ravinal offers three ways that speakers and presenters can use visualization for optimal outcomes, whether you speak online or in person.
How To Put The Spring Back Into Employees’ Steps
Are your employees happy? If not, this column could provide managers with some good ideas on turning that frown around
How Diversity Can Increase Ad Spend
broadcast TV drew a larger number of viewers from one demographic segment than from any other.
CES 2020: A Wieser View On ‘Invisible Revolutions’
Among the many attendees at the 2020 Consumer Electronics Show in Las Vegas was Brian Wieser, Global President for Business Intelligence at GroupM. In this column, Wieser notes that there was no shortage of new gadgets at CES 2020. But, do any have a potentially positive -- or negative -- impact on broadcast media?
How to Ascertain a Station’s Regulatory Health
Gary Cavell and Erwin Krasnow highlight regulatory compliance matters that have a technical side.
The hurricane just blew through. You're off the air. Now what do you do?...
There are a lot of things that need to be done, but your first priority is to minimize and contain any infrastructure and storm...
Boomers getting set to downshift into new lifestyles
The Baby Boom will continue to have a profound effect on every aspect of American life due to the massive population of the demographic...
Can Radio, TV Help ‘Struggling’ CMOs Reach Local Consumers?
RBR+TVBR's Editor-in-Chief is back from his travels in Toronto and Upstate N.Y. and boy is he steamed. It has nothing to do with the weather. It's all thanks to an e-mail from the CMO Council that claims Chief Marketing Officers "are struggling to meet the needs of local audiences." If that's the case, do radio and TV get a big fat 'F'?
Is Spotify The Next Threat To Radio and TV?
The latest "detrimental distraction" for consumers -- and advertisers -- of AM and FM radio stations, commonly known as Spotify, is strengthening its sales force and nearly set for a syncopated soulful strut into the offices of your advertisers. That's because it just bought a company best-known for a platform that brings Tinder-like swiping to visual ads. Should radio and TV C-Suiters be concerned?
Daytime TV: The ‘Second Prime-Time’ For Total Consumption
With the newly established routines of consumers, the colder winter months and increased movement restrictions will further solidify daytime TV as a true work companion, Nielsen believes. In its words, "Understanding these behaviors now is vital, as they can leave a lasting impact on a post lockdown world."
All You Need To Know On New FM Translator Complaint Procedures
On May 9, the FCC issued a Report and Order that set in stone new procedures used to resolve interference complaints against FM translator stations. This article breaks down the changes to the FCC’s existing FM translator interference complaint procedures.