Intelligence Briefs

It’s 1999, and Julie Benezet is the new director for a fledgling dot-com called Amazon. Her challenge: to figure out how to lease just the right real estate in just the right places, to help the company survive and thrive. She has no idea what the future will bring. Her new book, "The Journal of Not Knowing," recalls her challenge and offers C-Suiters the opportunity to "chart a course where there is none."

More than ever, connecting with multicultural consumers through "inclusive marketing" is a must among CMOs seeking to build brand longevity while reflecting the reality of America today. For P&G Chief Brand Officer Marc Pritchard, this means starting from within, and ensuring that the internal composition of a company matches the audience it seeks. Is radio and TV far behind on this effort?

Take a look at the list of top luxury brands. More than half have been around for more than 100 years. How have they maintained this amazing track record? By escaping the confines of the crowded and cluttered world of needs-based advertising, says guest Media Information Bureau columnist Graeme Newell. Could learning lessons from the luxury brand category help maintain your station's brand allure for decades to come?

Here's a news item we fully thank NAB voice Dennis Wharton for bringing to the attention of RBR+TVBR. Hipster news organization VICE took a bold step forward in trying out something on Facebook that has mushroomed into a potentially major problem that only extends the problem of fake news -- and ad manipulation -- on the social media Goliath. It's great news for radio and TV.

"It is amazing how much you can learn from only a few minutes on this site," Media Information Bureau featured columnist Ken Benner says of the FCC's digital gateway to all of its rules and regulations — FCC.com. More importantly, Benner notes, a visit to the Commission's website can potentially save substantial forfeitures, consent decrees, frustrations and legal expenses. 

In February 2016, RBR+TVBR offered insight and exclusive details on how the upcoming spectrum auction and subsequent television repack can affect FM owners. With the NAB's filing of comments on Friday slamming the Commission for how it plans to reimburse FM radio stations, we are pleased to revisit this Media Information Bureau column from a senior RF engineer at Dielectric.

The latest radio listening data from RAJAR, the United Kingdom's source for ratings that's owned by the BBC and the British version of the RAB, is out. Why should U.S. broadcast media care? The digital share of all radio listening has nearly doubled in seven years, and has surpassed 50%. Is America set to follow the U.K.?

A 24-hour excursion to New York inspired RBR+TVBR Editor-in-Chief Adam R Jacobson to pen a column about his latest Uber, Lyft and hired driver experience when it came to the audio entertainment of choice each ride provided. In every instance, for the first time, a local radio station was playing. It led Adam to two conclusions: Radio is alive in New York, and marketers need to know this.

We aren't just in a new "golden age" for TV shows. Nielsen has just declared that we are in a "golden age of audio." Really?! Check out the highlights from its just-released Audio Today 2018 report focusing on network radio. It has some incredible new data on smart speaker home penetration, and the percentage of all radio listeners who tune to a network affiliated station every week.

Here's a sobering statistic offered by featured Media Information Bureau columnist Ken Benner. In the past 23 years, his "Mock FCC Compliance Certification Inspections" found that one of out five broadcast stations declined to permit any political advertising. Why was this the case? Benner places the blame on the high cost of legal assistance necessary to comply with FCC regulations.

Hiring great salespeople takes time, strategy and resources. Featured Media Information Bureau columnist Barrett Riddleberger has something to add to your process of finding and attracting new talent. Learn more with his "three quick ways to make your hiring more effective" in this special Media Information Bureau offering for RBR+TVBR Members.

Pivotal Research Group analyst Brian Wieser has analyzed trends associated with the use of television alongside commercial share trends for national media owners in the U.S. through the end of the calendar month of September. With complete data for the report becoming available from Nielsen on Monday, Wieser and his team perused the data and arrived at some notable observations.

In the eyes of featured Media Information Bureau columnist Ken Benner, a "most remarkable reporter" has given Cordillera Communications' NBC affiliated KVOA-4 in Tucson a distinct advantage over its competitors. Why is Benner singling out Matthew Schwartz? It comes down to "extraordinary content."

There's no better media for reaching consumers on a local level than radio ... right? Here's some more ammo to strengthen this argument in an age where digital media is destroying your revenue potential and direct mail continues to siphon those dollars away from your stations. "Any brand, including large national brands, can be local, and local can be anywhere in the minds of Millennial and Gen Z consumers."