Intelligence Briefs

Hiring great salespeople takes time, strategy and resources. Featured Media Information Bureau columnist Barrett Riddleberger has something to add to your process of finding and attracting new talent. Learn more with his "three quick ways to make your hiring more effective" in this special Media Information Bureau offering for RBR+TVBR Members.

Pivotal Research Group analyst Brian Wieser has analyzed trends associated with the use of television alongside commercial share trends for national media owners in the U.S. through the end of the calendar month of September. With complete data for the report becoming available from Nielsen on Monday, Wieser and his team perused the data and arrived at some notable observations.

In the eyes of featured Media Information Bureau columnist Ken Benner, a "most remarkable reporter" has given Cordillera Communications' NBC affiliated KVOA-4 in Tucson a distinct advantage over its competitors. Why is Benner singling out Matthew Schwartz? It comes down to "extraordinary content."

There's no better media for reaching consumers on a local level than radio ... right? Here's some more ammo to strengthen this argument in an age where digital media is destroying your revenue potential and direct mail continues to siphon those dollars away from your stations. "Any brand, including large national brands, can be local, and local can be anywhere in the minds of Millennial and Gen Z consumers."

The use of digital technology has had a long stretch of rapid growth in the United States. But, a new analysis of data from the Pew Research Center shows that the share of Americans who go online, use social media or own key devices has remained stable over the past two years. What does this mean for marketers -- and, perhaps, for radio and TV sales execs?

Once every so often, RBR+TVBR's Jefe, Eric Rhoads, will forward an item deemed noteworthy to the newsroom. On Thursday, Mr. Rhoads came across an item that grabbed our attention. The article puts into perspective how consumers are using media, and the biggest eye-opener deals with music streaming revenue -- competitive info that could be of keen interest to radio broadcasters.

The ongoing drive for ever-higher resolutions has been a familiar story in the world of video acquisition for many years. But, after IBC 2018, talking about the practical application of 8K is no longer taboo, notes broadcast research analyst Chris Evans. In this report, he addresses whether the world -- and U.S. TV companies -- are ready to tackle the next gen delivery of video programming.

Media Information Bureau featured columnist Ken Benner is back with another great column designed to prevent your station's accounts payable department from writing a hefty check to the U.S. Treasury or FCC in response to a Notice of Apparent Liability for Forfeiture. 

According to a chief executive of a trucking company, the U.S. "is in the midst of a serious multi-industry labor shortage." Is this not an excellent opportunity for the radio business to strut its stuff and put on a real job fair, strutting its stuff far beyond the 2018 Radio Show in Orlando? Here are "5 Ways To Help You Avoid Today’s Labor Crunch," as they could aid you in the recruitment process.

As part of its efforts to strategize revenue growth prospects for local TV, BIA Advisory Services has examined the Total Addressable Markets (TAM) for broadcast television, versus digital platforms. "It's a tale of two cities," BIA notes in a newly released report that outlines the level of broadcast revenue growth expected by 2022 -- and the total gain in digital revenue expected for local TV.

On September 6, Media Information Bureau featured columnist Ken Benner offered readers details of his conversation with a regional Commission engineer who agreed to provide an outline of what, in his view, are the most significant items he looks for when visiting a station during a random inspection. It turns out the FCC engineer had more to share. Here's more from Benner that could help your stations avoid costly forfeitures or U.S Treasury consent decree payments.

Here's something that will likely cause some buzz in the C-Suites of both radio and television broadcasting companies. Westwood One Director of Content Marketing Lauren Vetrano shares the results from "a major cable network’s" advertising campaign that used AM/FM radio to help launch the returning season of a scripted drama series. The media plan included paid TV and promos running on their network and co-owned networks.

So, that great new app that your station now has in the Apple App Store or Google Play download hub ... are your listeners downloading it? If they are, are they keeping it? A just-released report from mobile measurement company Adjust offers three data points to consider when "unmasking uninstalls." They could help your station in getting its app used, and not deleted.

OTT video "has reshaped a successful industry," North Texas-based research firm Parks Associates notes. With that mindset, Parks released a White Paper that analyzes a key focal point for the pay-TV industry: What should it do to regain their title as the No. 1 provider of video services -- including broadcast TV channels -- to U.S. viewers?