Intelligence Briefs

"Every presentation is a performance," says veteran PR exec Rosemary Ravinal. "It is a performance with a specific audience in mind, concise content, delivered with energy and authority," she writes. "Whether you are doing a virtual presentation or in-person, there are common best practices that will ease your discomfort and greatly improve your impact."

Advertising intelligence company Standard Media Index (SMI) has brought to the marketplace a "Pricing Intelligence Suite," which includes Digital CPM for streaming video as well as Traditional and Advanced Audience eCPM (effective CPM) for Linear TV.

Whether on Zoom or in person, it is easy to lean on filler words or word whiskers, as they are often known. They become verbal crutches that we use either consciously or unconsciously when we are nervous, get rattled or are not sure about what we are saying. PR pro Rosemary Ravinal offers some steps on how to eliminate these pesky word whiskers.

All of Cox Media Group's radio and TV properties have fallen victim to an apparent ransomware attack — a cyber nightmare that began late last week. It's just the latest in a string of incidents involving radio broadcasting companies. What would you do if your operation is next?

The Accenture research report encompassing 9,326 workers in 11 countries titled, “The Future of Work: Productive Anywhere,” found that 40% of individuals feel they can be productive and healthy anywhere — either fully remote or onsite or a combination of the two — as the hybrid workplace emerges.

Over the past decade TV has been changing gradually, but it’s truly in the past year that it has suddenly transformed. As Justin Fromm, head of research at LG Ads, sees it, "To keep up with how consumers use their TVs, advertisers must shift how they think, plan, and buy TV."

How should businesses combine the flexibility of remote work with the opportunities of in-office interactions?  Hybrid solutions provide the best of both worlds with employees rotating in and out of offices configured for the virtual world, says veteran public relations and communications professional Rosemary Ravinal.

Newly released research finds that the total market value of digital content will grow by 105% over the next five years. This value, says Juniper Research, takes into account pay-per-download revenue, in-app content spend, subscription revenue and ad spend over digital content.

Global pay TV revenues for 138 countries have been placed under the microscope by Research and Markets, a British market intelligence shop. What does their findings show, with respect to growth trends? On a worldwide level, revenue increases stopped five years ago. While that's distressing enough, the dip comes as the number of pay TV subscribers rose.

Domestic ad spend for the pharmaceutical and healthcare category is forecast to be $11.1 billion this year, WARC notes. What does this mean for brands, consumers and the healthcare system? The research firm took a look, and has this report.

The Corporation for Public Broadcasting partnered in a study designed to better understand how young people are engaging with media today. Roughly 50 tweens and teens were asked, among other things, how they find new shows, apps, or videos. Their findings conclude that young people crave authenticity as they grapple with the issues of today.

Esteemed GroupM Global President of Business Intelligence Brian Wieser has singled out three key areas that have been transformed the most for his firms clients over the past months. While e-commerce and "responsible investing" are two of these areas, it is the third — linear and Connected TV — that deserve the industry's attention.

Today we take a dip into the RBR+TVBR Mailbag, which includes a letter that was worth sharing with our readers. The topic: the lack of presets on a brand-new Sport Utility Vehicle's snazzy OEM in-dash entertainment system. According to this industry CEO, it's a problem. Is this leader overreacting?

Standard Media Index's Q1 2021 "Anglo Market Report" takes a deep dive into ad trends across North America, Australia and New Zealand, and the United Kingdom but not Ireland. In these locales, SMI finds, combined ad spend has lifted 4% above the total recorded in Q1 2020 and 1% above the pre-COVID Q1 2019 period.

"A year after most of us were forced to work from home, I cringe when I hear from online meeting managers that they still struggle to get participants to turn on their cameras," says noted communications and PR veteran Rosemary Ravinal. "Speaking to a black tile on screen is a morale crusher." These tips could aid in your virtual team building needs.