Intelligence Briefs

Did you know that 82% of advertisers are looking for “direct to consumer” strategies to grow in an increasingly competitive environment? This is one of the challenges Kantar mapped out in a Media Navigator study that it has just launched.

Cordless television consumers are on track to become the predominant TV consumer in the next year. That's the primary finding from the fourth Future of TV survey from The Trade Desk.

This column was originally intended to offer commentary on what "Classic Hits" are in 2021. But, a funny thing happened along the way: full newscasts, and a lively host, to be precise. It led our editor-in-chief to pen a column about what it means to truly be live and local in an era where local news in the smallest of towns could be lacking or altogether devoid.

"TV has and will continue to transform as Connected TV becomes more widely adopted, moving from tested to trusted across all types of advertisers." That's the viewpoint of "the largest independent global measurement and attribution platform for converged TV." While they certainly have a bias, TVSquared's latest Connected TV report is worth a look.

Public speaking mastery is hard work and requires tons of practice and great coaching. But, says veteran PR executive turned Zoom coach Rosemary Ravinal, if you take your delivery alone and the mental blocks that hold you back from greatness, there are a few things you can do improve right away.

The accelerative impact of COVID-19 on digital transformation has led to improvements in mobile marketing capabilities for advertisers. Growth in "m-commerce "and use of social media have provided brands with new opportunities to reach consumers, driving up mobile marketing budgets set to be worth $230 billion globally in 2021. There's just one caveat.

"Every presentation is a performance," says veteran PR exec Rosemary Ravinal. "It is a performance with a specific audience in mind, concise content, delivered with energy and authority," she writes. "Whether you are doing a virtual presentation or in-person, there are common best practices that will ease your discomfort and greatly improve your impact."

Advertising intelligence company Standard Media Index (SMI) has brought to the marketplace a "Pricing Intelligence Suite," which includes Digital CPM for streaming video as well as Traditional and Advanced Audience eCPM (effective CPM) for Linear TV.

Whether on Zoom or in person, it is easy to lean on filler words or word whiskers, as they are often known. They become verbal crutches that we use either consciously or unconsciously when we are nervous, get rattled or are not sure about what we are saying. PR pro Rosemary Ravinal offers some steps on how to eliminate these pesky word whiskers.

All of Cox Media Group's radio and TV properties have fallen victim to an apparent ransomware attack — a cyber nightmare that began late last week. It's just the latest in a string of incidents involving radio broadcasting companies. What would you do if your operation is next?

The Accenture research report encompassing 9,326 workers in 11 countries titled, “The Future of Work: Productive Anywhere,” found that 40% of individuals feel they can be productive and healthy anywhere — either fully remote or onsite or a combination of the two — as the hybrid workplace emerges.

Over the past decade TV has been changing gradually, but it’s truly in the past year that it has suddenly transformed. As Justin Fromm, head of research at LG Ads, sees it, "To keep up with how consumers use their TVs, advertisers must shift how they think, plan, and buy TV."

How should businesses combine the flexibility of remote work with the opportunities of in-office interactions?  Hybrid solutions provide the best of both worlds with employees rotating in and out of offices configured for the virtual world, says veteran public relations and communications professional Rosemary Ravinal.

Newly released research finds that the total market value of digital content will grow by 105% over the next five years. This value, says Juniper Research, takes into account pay-per-download revenue, in-app content spend, subscription revenue and ad spend over digital content.

Global pay TV revenues for 138 countries have been placed under the microscope by Research and Markets, a British market intelligence shop. What does their findings show, with respect to growth trends? On a worldwide level, revenue increases stopped five years ago. While that's distressing enough, the dip comes as the number of pay TV subscribers rose.