Intelligence Briefs

Conventional wisdom, in the words of MoffettNathanson Senior Analyst Michael Nathanson, calls for "a massive reacceleration in subscriber growth starting in Q4," flowing into 2022 with some 28 million new Netflix subscribers. But, what if that conventional wisdom is wrong, Nathanson asks. 

When you are communicating your big ideas, persuading, and inspiring others, it is your voice that helps establish your authority and humanity. Yet audio problems continue to plague meetings on Zoom and other platforms. Here are some tips to help overcome those challenges, courtesy of veteran PR pro Rosemary Ravinal.

In an exclusive column, the newly named CEO of LG Ads notes that the demise of this structure and linear TV in general has long been prophesied and discussed, but still commands the majority share of overall video advertising.

In this RBR+TVBR Observation, our Editor-in-Chief takes the DeLorean to a time before he was born to listen to the biggest pop music station in the nation. His assessment? What a horrible specimen on something deemed so great by radio historians. The problem? Commercials. Lots of them.

Though most broadcast media have returned to their studios, many interviews will continue to take place on Zoom. The bar has been raised for showing up looking sharp and professional. How should you prepare for a press interview? Veteran public relations executive Rosemary Ravinal offers these tips.

Did you know that 82% of advertisers are looking for “direct to consumer” strategies to grow in an increasingly competitive environment? This is one of the challenges Kantar mapped out in a Media Navigator study that it has just launched.

Cordless television consumers are on track to become the predominant TV consumer in the next year. That's the primary finding from the fourth Future of TV survey from The Trade Desk.

This column was originally intended to offer commentary on what "Classic Hits" are in 2021. But, a funny thing happened along the way: full newscasts, and a lively host, to be precise. It led our editor-in-chief to pen a column about what it means to truly be live and local in an era where local news in the smallest of towns could be lacking or altogether devoid.

"TV has and will continue to transform as Connected TV becomes more widely adopted, moving from tested to trusted across all types of advertisers." That's the viewpoint of "the largest independent global measurement and attribution platform for converged TV." While they certainly have a bias, TVSquared's latest Connected TV report is worth a look.

Public speaking mastery is hard work and requires tons of practice and great coaching. But, says veteran PR executive turned Zoom coach Rosemary Ravinal, if you take your delivery alone and the mental blocks that hold you back from greatness, there are a few things you can do improve right away.

The accelerative impact of COVID-19 on digital transformation has led to improvements in mobile marketing capabilities for advertisers. Growth in "m-commerce "and use of social media have provided brands with new opportunities to reach consumers, driving up mobile marketing budgets set to be worth $230 billion globally in 2021. There's just one caveat.

"Every presentation is a performance," says veteran PR exec Rosemary Ravinal. "It is a performance with a specific audience in mind, concise content, delivered with energy and authority," she writes. "Whether you are doing a virtual presentation or in-person, there are common best practices that will ease your discomfort and greatly improve your impact."

Advertising intelligence company Standard Media Index (SMI) has brought to the marketplace a "Pricing Intelligence Suite," which includes Digital CPM for streaming video as well as Traditional and Advanced Audience eCPM (effective CPM) for Linear TV.

Whether on Zoom or in person, it is easy to lean on filler words or word whiskers, as they are often known. They become verbal crutches that we use either consciously or unconsciously when we are nervous, get rattled or are not sure about what we are saying. PR pro Rosemary Ravinal offers some steps on how to eliminate these pesky word whiskers.

All of Cox Media Group's radio and TV properties have fallen victim to an apparent ransomware attack — a cyber nightmare that began late last week. It's just the latest in a string of incidents involving radio broadcasting companies. What would you do if your operation is next?