Intelligence Briefs

The In-Real-Life advertising economy. It's a real thing, and it is expected to reach some $44.4 billion in 2022, newly released data from WARC show. Here's the rub: It's still down from pre-COVID levels, although a full recovery is likely imminent.

Rosemary Ravinal wants to make something perfectly clear when it comes to oratory delivery of a speech, presentation, or anything else that may give them the jitters. You're not alone. In fact, everyone gets butterflies, she says. It's how to overcome them that's key — even in a Zoom or Teams setting, Ravinal says in this column.

The TVB on Thursday released new research conducted by GfK on its behalf that puts a spotlight on identifying the importance of media platforms in influencing consumers during the purchase decision process. The study looks at consumers exposed to advertising across seven categories, through any of 20+ media platforms.

With NBC's telecast of Super Bowl LVI, several commercials appear to have answered the need for greater diversity in the creative. Among the standouts —  Google Pixel 6. We are pleased to share once again a September 2019 open letter to marketing and advertising leaders from the ANA imploring them to develop and executive campaigns that reflect today's U.S. populace and consumer. Did they respond?

As veteran public relations executive and "Zoom expert" Rosemary Ravinal sees it, some of the most memorable lines from speechwriting use "the rule of threes" to emphasize ideas and increase retention. How so?

Working age adults who report to a jobsite or office outside the home are highly essential for the continued success of broadcast radio. How so? They use radio more than two times as much as those who work from home, newly released data from NuVoodoo Media Services show.

Are you a bilingual executive who struggles with a marked accent when speaking in English? Does presenting on Zoom make it worse? "Zoom expert" and veteran public relations executive Rosemary Ravinal offers three quick fixes to help you communicate your authentic personality and expertise without needing to reduce your accent.

It's a company mainly known for media security and anti-piracy services. Yet, a report it has just released concludes that broadcast TV "will continue to be viable for the foreseeable future, despite the growth of streaming."

"The way your face and body appear on a Zoom call can cast the wrong first impression," notes PR veteran and "Zoom expert" Rosemary Ravinal. As she writes in this fresh column, "The rule of thirds will help you set up your video, so you show up on the screen looking professional, alert, and ready to do business."

There's much discussion about the lack of success for current product on the Contemporary Hit Radio (CHR) charts in the U.S. Why? An opinion piece in The Atlantic seeks to discover the reason, tying radio to the conundrum in his hypothesis. Is that a fair assessment? Our editor-in-chief argues it is not.

Media and entertainment will continue to evolve quickly, not only reckoning with ongoing trends and disruptions within the industry, but also in its continued response to pandemic-led behavioral changes. That's according to Deloitte, which has released a 2022 M&E outlook that explores "five attention-grabbing trends."

Respondents to one of "Zoom expert" Rosemary Ravinal's recent polls on LinkedIn told her that “How to organize my content” is their No. 1 roadblock to great presentations. That didn’t surprise her. "Outstanding presentations require thoughtful planning," she says in this fresh column that puts a spotlight on a fast-paced presentation format you may want to consider.

KANTAR is out with a new thought leadership report. "Media Trends and Predictions 2022" looks at five key themes for the media industry this year, and we've got full access to RBR+TVBR Members. Just click here!

“TV” now spans linear and streaming platforms. Access to clearer, more accurate data has become paramount to success. With 2022 already entering its third week, TVSquared compiled the key trends it expects to define this year.

Is Netflix so powerful that it is impervious to anything negative offered by a respected financial analyst? That appeared to be the case on Friday, as shares in the dominant on-demand visual content creator and distributor rose by nearly 3% before cooling off as the Closing Bell approached. The growth came despite a notable investor note of wariness.