Intelligence Briefs

Advertising expenditure by over-the-counter (OTC) healthcare brands in 13 key markets as determined by Zenith will expand by 7.6% in 2022 and 5.0% in 2023. This growth will be driven by tailored digital brand advertising, as well as performance advertising driving traffic to OTC ecommerce platforms.

Using a "three-pronged valuation approach," MoffettNathanson sliced the target price of The Walt Disney Co.'s share price by ten percent. On a tough day for Wall Street, the decision couldn't have come at a worse time for DIS, which fell by 5.1% in average trading on Monday.

Online presentations can be a drag. But you can change that, says "Zoom expert" and veteran public relations executive Rosemary Ravinal. "How you open can make a huge difference in your ability to hold attention and make your content memorable," she says.

While the media lifestyles of Gen Z, a generation that has never known a world without internet, are dominated by social media and music streaming, this diverse audience of streamers view long-form TV content with as much frequency as short-form video content. That's the big reveal from a new "State of Gen Z 2021" from Horowitz Research.

A pause holds many benefits. "Zoom expert" and longtime public relations professional Rosemary Ravinal explains what they are in this column.

According to Nielsen, the U.S. Black population spends more time with media than any other group, with content engagement that consistently drives breakout hits and trending topics alike. Increasingly, Black consumers are taking control of both the economic and media influence they wield and using it to invest in Black experiences, Black communities and Black content.

PQ Media has released its ninth annual "Global Consumer Spending on Media Forecast." The latest edition, which covers trends for 2021-2025, takes a deep dive on digital and traditional media content and technology with respect to consumer spending. What are the key takeaways from this study?

The In-Real-Life advertising economy. It's a real thing, and it is expected to reach some $44.4 billion in 2022, newly released data from WARC show. Here's the rub: It's still down from pre-COVID levels, although a full recovery is likely imminent.

Rosemary Ravinal wants to make something perfectly clear when it comes to oratory delivery of a speech, presentation, or anything else that may give them the jitters. You're not alone. In fact, everyone gets butterflies, she says. It's how to overcome them that's key — even in a Zoom or Teams setting, Ravinal says in this column.

The TVB on Thursday released new research conducted by GfK on its behalf that puts a spotlight on identifying the importance of media platforms in influencing consumers during the purchase decision process. The study looks at consumers exposed to advertising across seven categories, through any of 20+ media platforms.

With NBC's telecast of Super Bowl LVI, several commercials appear to have answered the need for greater diversity in the creative. Among the standouts —  Google Pixel 6. We are pleased to share once again a September 2019 open letter to marketing and advertising leaders from the ANA imploring them to develop and executive campaigns that reflect today's U.S. populace and consumer. Did they respond?

As veteran public relations executive and "Zoom expert" Rosemary Ravinal sees it, some of the most memorable lines from speechwriting use "the rule of threes" to emphasize ideas and increase retention. How so?

Working age adults who report to a jobsite or office outside the home are highly essential for the continued success of broadcast radio. How so? They use radio more than two times as much as those who work from home, newly released data from NuVoodoo Media Services show.

Are you a bilingual executive who struggles with a marked accent when speaking in English? Does presenting on Zoom make it worse? "Zoom expert" and veteran public relations executive Rosemary Ravinal offers three quick fixes to help you communicate your authentic personality and expertise without needing to reduce your accent.

It's a company mainly known for media security and anti-piracy services. Yet, a report it has just released concludes that broadcast TV "will continue to be viable for the foreseeable future, despite the growth of streaming."