Sponsorship ID: Is it really a big deal?
Ok, you say. I’ve watched out for absurd claims in advertisements and so I’m clean with the FTC. What do I need to do to keep that pesky FCC off my back?
Tease Future Weather, Not What's Happening Now or in the Past
Weathercasters have a familiar rhythm to their forecasts. They start with the current conditions, show developing weather, then make
Revenue Management Systems’ latest advancements
In today's Traffic and Revenue Management System Intel Brief, we've gathered some quotes from radio and television traffic personnel responding to selected Traffic Directors'...
Why would iPhone have an FM Radio?
A couple of weeks ago there was lots of industry buzz about Microsoft’s Zune adding HD Radio technology. Broadcasters, ever optimistic about HD
A solution for the Radio-Mercury Awards
Don't know how many of your readers submitted ads to this year's Mercury awards, but those who did were undoubtedly as disappointed as I...
Digital Commencement
Today, we are nearing an auspicious occasion in all of our lives. Just as our college seniors around the country line up, preparing to walk across the stage to accept their diplomas
The Next Generation of News Branding
For a lot of years local TV news has stayed away from more contemporary advertising tactics and stuck with tried and true creative campaigns born in the 80s and 90s. There are more than 500
Radio’s Worst Enemy
Now that GM has filed for Bankruptcy, it got me thinking about the state of radio. How much different is GM from Radio as an industry? Not much. GM became its’ own worst enemy
What Twitter can teach us about broadcasting
This week Advertising Age magazine published a list of the 25 media people you should follow on Twitter. Their first pick was Pete Cashmore,...
Maintaining News Quality Standards with Citizen Journalism
Nearly every television news department has begun soliciting and accepting on-the-scene video inputs from viewers. Most of the time it is
Why We Can’t Cost-Cut Our Way to the Industry’s Future
Attendees at the recent Annual Conference for MFM, its BCCA subsidiary and members of INFE – Interactive & Newsmedia Finance
P.E.O.P.L.E. Principles
It seems many people in the industry are suffering from “White-Knuckle Syndrome.” Budgets are being cut, employees are being laid off, 401K contributions are being halted
Understanding The Podcast Audience
One in four Americans have downloaded and watched or listened to an audio or video podcast, according to a new study presented online last...
Monetizing Online Video – Broadcasting's Big Problem
"If you don't measure something, you can't change it." -Mitt RomneyA few weeks ago traditional media scored yet another big online video win. Disney...
Legal Eagle eye view of FCC’s PPM snooping
The FCC has issued a Notice of Inquiry to explore the impact of the portable people meter (“PPM”) upon stations oriented toward minority audiences. The overall