Consumer October sentiment more a trick than a treat
The BIGreasearch take on consumer confidence in October 2008 – right when the financial sector was in the midst of imploding – was 19%....
Silly Putty-powered ideas
If you think about it, Silly Putty is the physical embodiment of all the best characteristics of brainstorming and idea generation.
Top three holidays of the year on tap
There are holidays scattered throughout the year, brightening calendars during all four seasons. But the fourth quarter is the lucky host of the top...
Promotion best practices for holding audiences into late news
What can you do to hold an 11pm audience into the late news? 1) Make sure your prime topicals are flawless. Remember that more...
If you are not ready for some football, maybe you should be
Despite the labor turmoil that rocked the National Football League during the off-season and caused a late start to training camp, appreciation for the...
CRE "UX" study focusing on video-user experience
Gaining a deeper understanding of every facet of consumers
Broadcasting stocks got hammered in Q3
RBR Exclusive: After a strong first quarter 2011 has been all downhill for broadcasting companies on Wall Street. Both the RBR Radio Index and...
Early look at holiday spending isn’t pretty
is this a picture of the holidays to be or a picture of a holiday that might be? There is definitely room for consumers to rally. Time to be creative in 'Pricing and Promotion' the two 'Ps' work hand in hand to rally reveneue.
2012 Engineering Budgets and Capital Expenditures
Top engineers discuss next year
An adult conversation about XXX domains
By now, most broadcasters paying attention to “new media” and other internet matters are aware that the new top level domain .XXX is set...
Consumer confidence up, but low
The level of consumer confidence being reported by BIGresearch in the wake of its latest monthly survey is up two points from August –...
Surveys say that employment growth will continue to inch forward
If there is one economic goal shared by Democrats and Republicans alike, it is getting America back to work. The differences arise when the...
Early look at 2012 US Senate races
One of the most exclusive organizations in this nation is the United States Senate. It is generally difficult to get in, particularly for residents...
Will You Pass "The Test" November 9th?
The only true way to find out if something works, or if someone is fulfilling the tasks set for them to do, is to...
Filling up the tank can be a taxing proposition
The cost of doing business and the cost of living can vary widely from one state to another. Some states hit residents hard with...