Legacy

The first 10 days of November will be full of third quarter earnings reports, and the nation's No. 1 audio media company will be sharing its results for the three months ending Sept. 30, 2020 after the Closing Bell on Nov. 9.

Three days of non-stop virtual presentations began Wednesday for those registered to attend the all-online ANA Masters of Marketing Conference, normally a major networking and learning affair held at the Rosen Shingle Creek in Orlando. In 2019, Radio had a significant presence at the venue. This year, iHeartMedia is in the spotlight.

Arguably the best in-person affair for Chief Marketing Officers, brand stewards and media buying and planning leaders, the ANA's Masters of Marketing Conference -- like other major affairs across 2020 -- has shifted to three days of continuous virtual events. The affair kicked off Wednesday morning and included a notable presentation from GM's Global CMO.

A webinar discussion organized by BIA Advisory Services will assess the current state of the OTT marketplace and examine the priorities that will drive future success. It is scheduled for Tuesday, Oct. 27 at 11am Pacific.

The "browning" of America is real. Increasing Hispanic affluence, education, and acculturation is here. How do brands plan accordingly? How have the pandemic and recent calls for social changes impacted the advertising environment? A panel of diverse players in the game will explore this topic in the next Hispanic Radio Conference LIVE virtual session.

In early 2018, it seemed like Bustos Media had received no objections to its plan to build an FM translator in Portland, Ore. It turns out there was a dissenting party -- one that didn't speak up on the grounds that Bustos never offered public notice of its plan. The Media Bureau shrugged its shoulders, but the dissenter appealed. Now, it's victorious, because of Bustos' mistake.

While some may argue it was the programming, and others may blame the signal in an era of FM and digitally delivered audio, one thing's for certain: two AM radio stations owned by Cumulus Media will never appear again in a Nielsen survey. That's because Cumulus has surrendered their licenses to the FCC.

Barry Manilow, Carole King, The Doobie Brothers, Marvin Gaye, Fleetwood Mac, and Abba fans rejoice: A radio station that feeds an FM translator offering soft Oldies to New York's Long Island is being acquired by its LMA partner.

An Emmy Award–winning broadcaster who has interviewed newsmakers including President Clinton who served as a co-keynote interview participant in the recent Black Media Symposium is joining the iHeartMedia network created expressly to serve the nation's Black community. At the same time, Chris Thompson and Angela Ingram are taking key roles.

Introducing the R&S TLV9. It's now available and is designed to operate in the VHF band III with an output power of 50 watts to 300 watts from a single 2U box. It has been developed for applications spanning DAB+ and digital TV standards in VHF band III. That's good news for DTV operators stateside.

With final data for the third quarter still being computed, radio industry total ad revenue is looking to be down by 30% compared to 2019. Blame it on COVID-19. Yet, there are some bright spots, and those were brought to light in Pillsbury's Broadcast Finance 2020 -- a virtual Radio Show presentation held Wednesday featuring two radio industry CEOs.

Three full-power TV stations and a digital Class A facility that's home to the MyNetwork TV affiliate have joined the list of stations that are now broadcasting with NEXTGEN TV, the new digital standard tied to the rollout of ATSC 3.0. The moves add Austin to the list of locales where NEXTGEN TV is now alive.

Marketers love to talk about the customer experience, but maybe this sort of thinking needs to change—or at least, expanded, argues Tom Kaneshige, Chief Content Officer at the CMO Council. In his view, "They should be delivering a human experience."

A pocket of Northwest Wisconsin that's home to two major wood window and door manufacturing companies, and an Owens Corning millwork manufacturing plant has attracted the interest of Mike Oberg. The radio broadcasting company he has a 50/50 partnership in has opted to purchase an AM/FM combo dedicated to serving Rusk County.

When it comes to consumption of noncommercial, secular radio stations and the impact of the COVID-19 pandemic on their operations, the novel coronavirus has certainly made its mark. As Jacobs Media President Fred Jacobs sees it, the "traumatic environment in 2020 is impacting public radio listening behaviors."