People

Home improvement spending is improving

The gradual pick-up in the real estate market and the economy as a whole has inspired more Americans to make improvements to their own residence, according to a survey. The result may double the number of households in the market for supplies and services.
SBG / Sinclair Broadcast Group

Sinclair reels in Fisher in merger

No grass is growing under the feet of the Sinclair M&A team – its latest deal will bring in 20 television stations, relationships with...
US Congress

Ten more aboard for LRFA

The Local Radio Freedom Act is intended to head off any effort to impose a performance royalty on broadcast radio in recognition of the...
Sold

Sinclair’s Fisher catch includes radio

We knew that the aggressively expanding Sinclair Television Group was looking for more acquisitions. We just didn’t expect that it would include any broadcast outlets that limit their output to audio signals.

Atlantic City launching $20M tourism campaign

Via Havas New York City, the Atlantic City Alliance (ACA) is re-launching its $20 million tourism campaign 4/15 to spur spring/summer travel to the...
Mel Karmazin

Mel Karmazin made $11 Million last year

The Sirius XM Satellite Radio CEO departed the satellite service last year with plenty of money in his pockets. Karmazin earned $11M
Dish Network

Dish Network-DirecTV merger could happen

Dish tripled its cash balance during the past year and its Chairman Charlie Ergen has accumulated

Stock rally takes Dow, S&P 500 to record highs

Stocks on Wednesday rose for a third straight day, with the Dow Jones Industrial Average and S&P 500 index having their best session in...
MIB Reports Country

Awards show drives iTunes sales

The 4/7/13 broadcast of the Academy of Country Music Awards gave CBS a win in the Nielsen race – and it was also a win for the musicians who were associated with the program.
CBS

CBS wins Tuesday

Led by NCIS and NCIS: LOS ANGELES as well as growth from new drama GOLDEN BOY, CBS won Tuesday night in households, viewers and...
GroupM

“GroupM Multicultural” launches

GroupM is expanding its lineup of multicultural media services under the auspices of a newly established unit called GroupM Multicultural. The announcement was made...
Deal

Michigan FM partners split

The partners in Coltrace Communications owned and operated an FM duopoly in an unrated portion of Michigan near dead-center of the Lower Peninsula mitt. After an apparent operational disagreement, there will be only one principal going forward.

Walmart to produce 1,500 ads this year

Walmart is placing a large portion of its TV budget into spot this year, rolling out price-comparison ads against local retailers in 60 markets...
Holiday Inn Express

Ogilvy & Mather Creative Chief on Holiday Inn Express

RBR-TVBR spoke with Zach Korman, Creative Director, Ogilvy & Mather, about Holiday Inn Express’s new, multi-million dollar Stay Smart campaign which features two new TV spots that bring back renowned tag, “But I Did Stay at a Holiday Inn Express Hotel Last Night”. We asked who the target audience is and how the creative was crafted to will resonate with that audience: Said Korman: “Our target audience is the smart traveler, 25-45 years old. Skewing, but not 100% male. Pragmatism & practicality drive choice in this category. Our target doesn't want to pay for more than what they want or need. When they do this, they feel SMART. Creatively the campaign celebrates that wisdom. We wanted to refresh a beloved campaign and reintroduce it a current audience by developing new and unexpected scenarios where we see our heroes demonstrating those exceptional "smarts." By giving the ads a slight cinematic feel, we felt we could add to the misdirect as a consumer might not take it for a broad comedy piece initially, helping to add weight to our inevitable punchline.”
TargetSpot

Microsoft chooses TargetSpot for Xbox Music Service

TargetSpot, the largest digital audio advertising network, will deliver in-stream audio advertising for the Xbox Music service from Microsoft.  Xbox Music is an all-in-one...