Microsoft chooses TargetSpot for Xbox Music Service


TargetSpotTargetSpot, the largest digital audio advertising network, will deliver in-stream audio advertising for the Xbox Music service from Microsoft.  Xbox Music is an all-in-one music service that allows users to discover, buy, and stream music on popular devices.  The service is available on Xbox 360 video game and entertainment consoles, Windows 8 and Windows RT tablets and PC’s, as well as Windows Phone 8 devices.

TargetSpot will serve audio ads across all Windows 8 and Windows RT devices where Xbox Music free streaming service is available, providing a comprehensive monetization solution for Microsoft’s music content.  Microsoft will leverage TargetSpot’s ad insertion technology to deliver highly targeted and relevant advertising to its listeners.

According to TargetSpot’s research, connected devices such as tablets and smartphones are facilitating access to content and leading to increased Digital Audio listening.  Additionally, TargetSpot’s research shows that already, more than one-third of Internet Radio listeners regularly tune in to Digital Audio on a connected TV device.*  With Xbox Music, Microsoft is at the forefront of streaming music innovation, providing massive access and reach across its powerful content platform.

“Our research shows that Digital Audio listeners consume their content across multiple music services and across multiple devices,” said Eyal Goldwerger, CEO of TargetSpot. “We are thrilled to add Microsoft’s Xbox Music service to our expansive network to allow our advertisers to reach even more of their target audiences.”

TargetSpot’s Internet Radio advertising network now includes more than 85 radio groups and pureplay online music providers, with thousands of music, talk, news and sports channels. Using the TargetSpot network, advertisers can target Internet Radio listeners based upon a variety of factors, including geography down to the zip code level, time of day and personal listening preferences.