The 4/7/13 broadcast of the Academy of Country Music Awards gave CBS a win in the Nielsen race – and it was also a win for the musicians who were associated with the program.
According to dick clark productions, which produced the program, 10 artists who had one kind of role or another on the program found themselves on the Top 20 iTunes Country chart the very next day.
Can the show take credit for this? Well, yes. Only three were on that list prior to the program.
According to dcp, the list includes “…Luke Bryan, Hunter Hayes, Tim McGraw, Blake Shelton, The Band Perry, Miranda Lambert, Lady Antebellum and Darius Rucker.
“We’re thrilled that the ACM Awards audience responded so positively to our broadcast—not only by watching the show itself, but also by purchasing music from so many of its featured artists,” said Allen Shapiro, CEO of dick clark productions.
RBR-TVBR observation: This is proof that promotion works. It’s good for a musician to get television exposure, whether its during an awards program or via an appearance on Saturday Night Live or any other widely-watched program.
But the opportunities on TV are very limited. Meanwhile, radio is promoting a much wider pool of artists 24/7 all across the nation.
We find the current controversy over performance royalties regrettable – broadcasters and musicians should be working together for their mutual benefit, harnessing the vast power of the internet to make the symbiotic broadcast/label partnership even stronger.
Clear Channel is blazing a visionary trail in this regard with its growing number of label partnerships. We wish them continued success and hope to see the model become the norm rather than the exception going forward.
