“GroupM Multicultural” launches
GroupM is expanding its lineup of multicultural media services under the auspices of a newly established unit called GroupM Multicultural. The announcement was made...
Michigan FM partners split
The partners in Coltrace Communications owned and operated an FM duopoly in an unrated portion of Michigan near dead-center of the Lower Peninsula mitt. After an apparent operational disagreement, there will be only one principal going forward.
Walmart to produce 1,500 ads this year
Walmart is placing a large portion of its TV budget into spot this year, rolling out price-comparison ads against local retailers in 60 markets...
Ogilvy & Mather Creative Chief on Holiday Inn Express
RBR-TVBR spoke with Zach Korman, Creative Director, Ogilvy & Mather, about Holiday Inn Express’s new, multi-million dollar Stay Smart campaign which features two new TV spots that bring back renowned tag, “But I Did Stay at a Holiday Inn Express Hotel Last Night”. We asked who the target audience is and how the creative was crafted to will resonate with that audience:
Said Korman: “Our target audience is the smart traveler, 25-45 years old. Skewing, but not 100% male. Pragmatism & practicality drive choice in this category. Our target doesn't want to pay for more than what they want or need. When they do this, they feel SMART. Creatively the campaign celebrates that wisdom. We wanted to refresh a beloved campaign and reintroduce it a current audience by developing new and unexpected scenarios where we see our heroes demonstrating those exceptional "smarts." By giving the ads a slight cinematic feel, we felt we could add to the misdirect as a consumer might not take it for a broad comedy piece initially, helping to add weight to our inevitable punchline.”
Microsoft chooses TargetSpot for Xbox Music Service
TargetSpot, the largest digital audio advertising network, will deliver in-stream audio advertising for the Xbox Music service from Microsoft. Xbox Music is an all-in-one...
Beasley broadcast celebrates at NAB
In the midst of this very busy NAB, members of the Beasley Broadcast Group corporate office shared a meal and camaraderie with the entire...
Radio pros attend NAB book signing
Valerie Geller, President of Geller Media International, signed copies of her fourth book, “Beyond Powerful Radio – a Communicators Guide to the Internet Age”...
Brian Kenny, Bobby Valentine at the movies
And it was no ordinary theater: NBC Sports Radio talent Brian Kenny (right) and baseball legend Bobby Valentine enjoyed the premiere of the new...
MTV cancels Buckwild; producer vows to continue
MTV decided to cancel the show a week after one of its stars, Shain Gandee, 21, was found dead 4/1 in his vehicle, along...
Clovis NM combo sold out of receivership
$30K KICA-AM/KKYC-FM Clovis NM from Tallgrass Broadcasting LLC (C. David Rhoades, court-appointed receiver) to Tejas Broadcasting Ltd., a subsidiary of New World Broadcasting Inc....
Alec Baldwin may host NBC “Late-Night”
Following news that "Late Night" host Jimmy Fallon will be taking over for Jay Leno on "The Tonight Show" next year, former "30 Rock"...
Possible tough path for FCC chair candidate
Whoever winds up becoming the next chair of the FCC will have to go through the Senate Commerce Committee to get there, and at...
Investors like TV, lukewarm on radio
Wells Fargo’s NAB Investor Forum yielded a sense of the broadcasting business, according to the company’s Marci Ryvicker. In general, TV is looking
Sinclair lines up acquisition funding
It costs money to buy television stations, and active dealer Sinclair Television Group has found a source of funding that will make put the...
Amaturo back in Santa Rosa radio
The former Amaturo Radio Group under Joseph Amaturo last operated in Santa Rosa CA in the year 2000. Now a new company under the...