AOL targets behavior
Time Warner's AOL announced a deal to acquire Tacoda, an online behavioral targeting advertising network. AOL says the acquisition will enable it to extend...
TV’s Biggest Advertisers Stick With The Plan
There's little movement of significance in the latest Spot Ten TV report from Media Monitors. And, that's a good thing as it demonstrates the ongoing commitment of several brands to campaigns involving free-to-air television stations.
Initiative scores Hyundai
Initiative has won media duties for Hyundai Motor America's Hyundai and Kia brands following a review, according to an AdAge story. Initiative beat incumbent...
Michele Tafoya To Share ‘Real Money’ Generation Tips For Podcasters
She's a former NFL analyst who today hosts an on-demand program on the Salem Podcast Network. Now, she's joined the growing list of prestige speakers for the Second Annual “How to Make Real Money Podcasting” a virtual Streamline Publishing event scheduled for July 19-20.
A Strategic Ad Sales Alliance For Indie Broadcasters Is Forged
Gen Media Partners and The Tacher Company have formed a joint venture that brings together the sales and management resources of both companies. It has taken the name of GMPT Media, and its first radio partner to sign on for the collaborative ad sales representation is the 53-station group Cherry Creek Media.
The InFOCUS Podcast: Ed Christian … And A Q2 Review
This InFOCUS Podcast, presented by dot.FM, offers a synopsis of the Q2 reports released Wednesday by Fox Corporation and Roku, and on Thursday by Beasley Media Group and Urban One. There's also great comments about the use of "audio" vs. "radio" from Saga head Ed Christian. LISTEN HERE
Another 10 Questions To Ask Every Sales Candidate
Looking for the right way to get the answers you seek from potential sales candidates in your organization? Perhaps these 10 questions from expert sales trainer Barrett Riddleberger can help. Good interview questions can go a long way in enabling the hiring party to accomplish this task.
ENGAGE 2022: The Company Culture Report
The report from the Center for Sales Strategy studies the current landscape of company culture and employee engagement, including work models, people development, mission and values, and analysis on what the data means for organizations moving forward.
GM shopping the upfront
General Motors is gearing up to buy commercial time during next month's upfront marketplace even as the struggling carmaker lurches toward bankruptcy, reports The...
Ritz-Carlton repositions with new tagline, campaign
The luxury hotel chain owned by Marriott has launched a new $10 million campaign 9/16 to spread awareness of its new branding. It includes...
Toyota, Chevrolet and Ford dealers accelerate
Last week in the Media Monitors TV SPOT TEN, Automotive sped up their use of TV. ABC TV Network maintained #1 status with 19,971...
TCM to celebrate The CLIOs
For 50 years, the CLIO Awards have stood tall as one of the most coveted honors in the world of advertising. Turner Classic Movies...
The Newspaper Consortium joins quadrantONE
The Newspaper Consortium, a consortium of 26 newspaper companies, will add 138 web sites to quadrantONE (quadrantone.com), an online ad alliance formed in February...
Revenue Up For Pandora, But Its Net Loss Widens
As Pandora Media weighs its options as an ongoing concern, the Oakland, Calif.-based company released its Q1 2017 earnings report on Monday afternoon. Here's the good news: Total revenue grew to $316 million, from $297.3 million, in the quarter. That's thanks to a $3 million year-over-year boost in ad revenue, to $223.3 million. That's where the good news ends for the streaming audio company's Q1 financial report.
It’s Beginning to Look a lot Like…
The #1 advertiser on the Media Monitors TV Spot Ten last week was Walmart with 21,334 spots.