Fox leveraging
With the hit series “Glee” about to launch its second season of Fox, Twentieth Century Fox announced a deal with Claire’s stores to debut...
Network Radio Upfront update
As the annual network radio upfront negotiating season is just beginning, RBR/SmartMedia is providing a weekly progress update, based on conversations with buyers and...
Media Monitors releases week-to-week BP ad numbers
Media Monitors, the leader in broadcast and cable monitoring, released the figures for advertising that BP has run on Radio, TV and Cable that...
Radio ads boost "Knocked Up"
When it came to spreading the word about "Knocked Up," radio advertising was one of the driving forces in getting people to go see...
How Much Impact Is Digital Making On Your Advertising?
The "wordsmith of Wall Street," Pivotal Research Group Senior Research Analyst of Advertising Brian Wieser, has just completed an analysis of data on digital content consumption from Nielsen for August 2018. What does it show? A continuation of growth in consumption of digital content on PCs, tablets and mobile handsets, up 15% year-over-year, is being seen. What's the biggest takeaway? Facebook and Snap are on shaky ground.
ABC #1 in C3 ratings
Based on the first round of Nielsen’s C3 Ratings data (Commercial Ratings + 3 Day Playback) for the new television season, ABC beat its...
GEICO Takes Radio, Too
In the Media Monitors Radio Spot Ten last week, GEICO proved it’s a serious advertiser
Millennials: Hopeful Aspirations, Harsh Finances
A new EY/Economic Innovation Group study paints a picture of millennials as a generation convinced the economy is failing them.
Chrysler ending leasing; customers grabbing up last of contracts
It seems suicidal in the long run, but Chrysler's decision to suspend leasing kicked up a huge number of end-of-month sales. Chrysler dealers say...
American Idol still has the most expensive ads
The average cost of a 30-second ad in the Tuesday-night edition of "American Idol" is $467,000, making it the most expensive program on television...
What Auto Dealers Say About Media
Gordon Borrell predicts a "thinning" of media ad dollars coming from auto dealers after this.
The Trust Shortcut Every Speaker Should Know
"In the realm of public speaking, real influence begins when you truly see your audience." Here are some valued tips from veteran public relations professional and public speaking coach Rosemary Ravinal on how truly seeing the audience can gain a level of trust and influence that puts you in the driver's seat.
Nielsen's Presidential Scorecard for New Hampshire
On the eve of the 2008 New Hampshire Presidential primary, Nielsen reported on the total number of TV advertising spots run by the Presidential...
Dear CMO: It’s Not The Spot, It’s The Creative
Among the news stories that caught Editor-in-Chief Adam R Jacobson's attention on Thursday morning was a report out of the U.K. involving Channel 4, a major commercial broadcaster. It held a "summer upfront" on the Fourth of July, and the channel is trying out "a new linear ad format," The Wall Street Journal reports. Marketers may be salivating, but our editor argues that there's nothing wrong with the :30 or :60 — except the content.
Stolichnaya to Ogilvy New York
The SPI Group, owners of the Stolichnaya Vodka Trademark, announced that it has awarded its global integrated marketing and branding account to Ogilvy New...