Adbiz

In an exclusive column, the newly named CEO of LG Ads notes that the demise of this structure and linear TV in general has long been prophesied and discussed, but still commands the majority share of overall video advertising.

LG Ads has given the CEO reins to the co-founder who has served as Chief Product Officer since 2013 and gave the entity its original name, Alphonso. The other co-founder, the current CEO, is moving to an role as Executive Chairman. Meanwhile, a new President has been selected. He spent more than 15 years at Comscore.

New WARC quarterly data show Q1 2021 growth at 12.5% and Q2 2021 at 23.6% — the strongest rise in more than a decade. We've got all of the details here first!

Take a look at the latest Media Monitors Spot Ten TV report, and you'll see auto insurance specialists dominating the Top 5. That said, there's also a new entrant that's particularly notable. It's Starbucks.

Their brand mission is simple: they're "the ones who get it done." Perhaps it is a tag line Radio can incorporate to demonstrate how audio commercials can lift a brand's sales. And, it can use Grainger as an example, given its brand-new use of Spot Radio.

A TV attribution provider and ad monitoring company based in Paris is now a part of the Nielsen family of global data, measurement and analytics services.

It markets itself as "a first-of-its-kind" cloud-based television advertising tool that requests and receives ads from programmatic digital ad exchanges to enable linear cable television ad insertion by using existing cable and broadcast TV infrastructure. Now, it is one step closer to closing the gap between linear TV and digital advertising.

The latest Media Monitors Spot 10 TV report is out, and it shows Procter & Gamble Co. making a new push designed to boost sales of one of its best-known brands. We also have an exclusive look at the Spot 10 Cable report for the week ending July 4, 2021.

Though most broadcast media have returned to their studios, many interviews will continue to take place on Zoom. The bar has been raised for showing up looking sharp and professional. How should you prepare for a press interview? Veteran public relations executive Rosemary Ravinal offers these tips.

Did you know that 82% of advertisers are looking for “direct to consumer” strategies to grow in an increasingly competitive environment? This is one of the challenges Kantar mapped out in a Media Navigator study that it has just launched.

As part of RAB’s Business Accelerated initiative, Provoke Insights, a full-service market research firm, will be rejoining the radio industry sales advocacy organization for a live presentation offering insights on today's consumer.

Of all of the advertisers using Spot Cable to reach consumers, there's one that stands out. And, it is perhaps the most recognizable coffee retailer in the world.

The latest Media Monitors Spot Ten TV report is noteworthy for its lack of movement among the brands actively using national television to reach consumers.

Add Best Buy to the list of big consumer brands that have committed to spending billions of dollars over the next four years with "BIPOC" and minority-owned "diverse" businesses. This pledge, the electronics retailer notes, "includes plans to increase all forms of spending" from nearly every corner of Best Buy — including marketing and how it advertises.

Advanced advertising company OpenAP has formed a new strategic alliance with AT&T’s ad technology platform that will enable OpenAP’s OpenIDSM audiences inside Invest TV, Xandr’s buyer self-service platform for linear television.