Adbiz

According to a recent Horowitz Research survey, demand is ever-expanding for new, high-quality Spanish-language content on par with English-language content among individuals and families with identities ranging from Hispanic to Afro-Latino/a/x and across language and acculturation segments nationwide.

There are thousands of stories all around you. You simply need to understand what makes for good stories and how to use them for strategic communication, veteran public relations executive Rosemary Ravinal notes in this column.

With third-party "cookie depreciation," there’s now greater emphasis on first party data. As such, Nielsen has unveiled a new approach to measuring authenticated and unauthenticated web traffic. This will see Nielsen become the only platform to validate first party server data with real consumer behavior.

There's a nice mix of returning advertisers and big brands that are revving up their back-to-school ad campaigns at spot television. It's good news for broadcast TV, as soccer attracts viewers to FOX, and the Olympics dominate the NBC and Telemundo schedules. Among the brands making big moves this week: Walmart.

The 2022 Broadcast Leadership Training (BLT) program is designed to prepare senior-level broadcasters to advance into ownership or executive positions. Women and people of color are especially encouraged to apply.

Marketron, the provider of enterprise revenue management and digital software solutions, is welcoming a 25-year sales and service leader to a role that makes him the company's SVP of Client Success. His chief task: the Marketron SaaS and digital client success teams.

For the first time, NBCUniversal will have an individual charged with leading a centralized data unit, and the development and implementation of the company's enterprise-wide consumer identity and data strategy.

As many radio industry executives struggle with ways to combat local digital's nonstop suction of dollars from AM and FM radio stations, Cox Media Group has opted to link up with Amazon Advertising as part of a Local Solutions plan to bring advertisers a 360-degree consumer touchpoint option.

Conventional wisdom, in the words of MoffettNathanson Senior Analyst Michael Nathanson, calls for "a massive reacceleration in subscriber growth starting in Q4," flowing into 2022 with some 28 million new Netflix subscribers. But, what if that conventional wisdom is wrong, Nathanson asks. 

When you are communicating your big ideas, persuading, and inspiring others, it is your voice that helps establish your authority and humanity. Yet audio problems continue to plague meetings on Zoom and other platforms. Here are some tips to help overcome those challenges, courtesy of veteran PR pro Rosemary Ravinal.

As has traditionally been seen by the research shop, each week across the summer will see the release of a particular finding of note from Borrell Associates. With some 3,657 local ad buyers and agencies polled in 2021, Borrell's first takeaway is yet another wakeup call for broadcast TV: "video" is no longer TV's exclusive domain.

In an exclusive column, the newly named CEO of LG Ads notes that the demise of this structure and linear TV in general has long been prophesied and discussed, but still commands the majority share of overall video advertising.

LG Ads has given the CEO reins to the co-founder who has served as Chief Product Officer since 2013 and gave the entity its original name, Alphonso. The other co-founder, the current CEO, is moving to an role as Executive Chairman. Meanwhile, a new President has been selected. He spent more than 15 years at Comscore.

New WARC quarterly data show Q1 2021 growth at 12.5% and Q2 2021 at 23.6% — the strongest rise in more than a decade. We've got all of the details here first!

Take a look at the latest Media Monitors Spot Ten TV report, and you'll see auto insurance specialists dominating the Top 5. That said, there's also a new entrant that's particularly notable. It's Starbucks.