Radio’s Big Consumption Calling Card, Noted By Nielsen
As the streaming wars heat up, the audience measurement and consumer data giant Nielsen notes that it's important to be mindful of just how much time consumers are spending with different media options ... such as radio. New data gives good ol' AM and FM a positive report card.
Auto Insurers Continue Their Spot Radio Dominance
It's no secret that companies offering auto insurance policies have been some of the strongest users of spot radio. For the week ending December 15, two companies in this category stand above all other advertisers.
The Retailer’s Holiday Spot? Broadcast TV
With the holiday shopping season nearing its end in just one week, getting shoppers to purchase gifts is a prime goal of many a retailer. For four big department store chains, luring consumers has meant big investments in Spot Television.
TVSquared, NBCU Team On Local Ad Attribution
The NBCUniversal Owned Television Stations and the NBC Sports Regional Networks have formed a partnership with TV attribution firm TVSquared designed to provide advertisers with a same-day look in how their linear and digital campaigns are directly impacting business outcomes.
Wedel Selected To Power Triton Tool
The Dutch provider of broadcast software solutions' MediaSales Traffic product is now powering the online audio advertising server offered by The E.W. Scripps Co.-owned Triton Digital.
More Issues for Advertisers on CBD Copy
In a recent action, the FDA issued 15 warning letters to companies marketing CBD products, warning them about marketing both for edible products and for health claims. Here's what this may mean for radio and TV stations, courtesy of Wilkinson Barker Knauer partner David Oxenford.
BIA: Financial Ads To Fuel Local Advertising In 2020
According to BIA, financial services ad spending is poised to become highly magnetized by digital and online platforms offering a local, targeting consumer reach proposition. What does this mean for companies such as Entercom, which enjoyed a financial services ad bump in Q3?
The 7 Most Common Negotiating Mistakes
When crafting a deal, what you don’t do can be every bit as important as what you actually do. In short, it’s easy to make the kind of error that can give the advantage to the person or team sitting on the other side of the table. Deal-making expert Eldonna Lewis-Fernandez details seven things to avoid.
Global Media Ad Forecasts: Not As Good As The USA
Despite solid growth from the U.S. and Britain, GroupM's Brian Wieser is predicting ad growth deceleration on a global level in 2020. Wieser has specific thoughts about both radio and TV. Are global trends in line with what is expected domestically in the year ahead?
A Political Push Yields A Big Spot TV Play
Don't look now, but the 2020 U.S. presidential election is just 11 months away. For one Democratic hopeful seeking the nomination as the party's candidate to defeat President Trump, there's no time like now to blanket broadcast TV with ads touting his record and abilities -- even though he's not appeared in one debate yet.
Zenith: Programmatic Ad Spend To Top $100 Billion
The total amount spent programmatically will exceed $100 billion for the first time in 2019, reaching $106 billion by the end of the year. That's according to Horizon Media, which predicts the dollar total for programmatic will only continue to grow at a break-neck pace — in the short term.
Media Trends and Predictions, Courtesy of Kantar
From 5G to shopvertising, e-sports, influencer marketing, brand activism, and media in-housing, which are the major trends that marketers and media owners need to be aware of over the next 12 months?
Four Simple Steps For Upselling Your Clients
Upselling is vital to leveraging more sales with your existing customers, says expert sales training leader Barrett Riddleberger. But, apart from simply asking for more business, what is the goal? This column offers an answer, along with a four-step strategy to intelligently upselling your customers.
A Twin Cities Ad Agency Goes Deeper With Nielsen
A Minneapolis-based ad agency founded in 1997 has expanded its relationship with Nielsen by adding measurement and planning tools including Nielsen Media Impact, with TV, radio and digital data, to its info stable.
Katz Digital Picked By Vibenomics For OOH Audio Representation
Vibenomics, the company seeking to replace radio as an audio outlet for marketers in various out-of-home (OOH) points of purchase, has selected Katz Digital to represent its programmatic advertising marketplace.