Adbiz

A just-released Borrell Associates research report chronicles the growth and shrinkage within the local advertising industry and offers insights and benchmarks for local media companies trying to navigate that landscape with their digital initiatives.

What's the size, share and trend headline associated with social media advertising? It's a question many linear media sales associates should have the answer to, as it could help them better compete for dollars in an increasingly competitive space.

Horizon Media has a new product designed to better target multiracial consumers. The media buying and planning shop sees it as "a critical precursor to media and investment planning," one that will help advertisers develop more thorough, inclusive strategies to better engage diverse audiences.

Not happy with the ratings data Nielsen provides your radio and/or television stations? Marketers are right there with you, it seems. That's according to the nation's dominant audience measurement and consumer data firm.

Have you ever felt that your heart just wasn’t into what you were presenting? "The motivation, attitude, and feeling you bring to speaking can be more important than what’s in your head," says "Zoom expert" and public relations industry professional Rosemary Ravinal. This latest column uncovers why heart-centered speaking is key to winning oration.

The Center for Sales Strategy (CSS) has revealed its 2021 Talent Superhero winners — managers who are recognized for recruiting, selecting, developing, and engaging top performers on their teams and in their markets every day.

After a very particular year, 2021 marked the return to a kind of normality in the TV industry. Worldwide content has appealed to large audiences. At the same time, Médiamétrie of France finds that the digital revolution has created "a strong dynamic in the industry with all actors rethinking their models."

Eye contact is everything in public speaking in person and online. "It’s one of the characteristics of effective public speakers," says PR veteran Rosemary Ravinal, now a "Zoom expert." She says, "Creating positive and meaningful eye contact is important to engage your audience and help them remember more of what you said."

According to Statista, consumer spend on QSRs is expected to reach $296 billion this year. But, fast-food brands, just like other major TV and radio advertisers, are today navigating through the impact of inflation by responding to disintermediation, catering to customer experience and partnering with celebrities.

The report shares how entertainment preferences are changing and younger generations continue to embrace gaming and social media experiences, something Deloitte says is posing a unique challenge for the streaming video industry to keep up. What can broadcast media glean from streaming habits, subscriber churn, and growing SVOD cost concerns?

Growth in time spent with social networks among U.S. users will taper to 94 minutes in 2023, following a huge uptick in 2020. This, says eMarketer, comes after domestic social network users spent an average of 97 minutes per day on the platforms in 2021, a gain of 2.5 minutes over 2020.

As "Zoom expert" Rosemary Ravinal sees it, one of the things that unites all people regardless of culture and geography is the smile. As such, Ravinal says in this column, "A smile will help you command the physical or virtual room with warmth, likeability, and credibility."

What a difference a year makes. "While 2021 results showed, in aggregate, that the ratio of ad spend to GDP rose to 1.26%, the highest level since 2006, there is a growing sense of doubt about the sustainability of these trends in the long run." That's according to respected Wall Street watchdog Michael Nathanson.

Delivering a powerful finish to a presentation is just as important as how you open. But, "Zoom expert" Rosemary Ravinal says one must also have a strong close to help a message resonate with the audience and increase the chances that they will take actions in your favor.

In this new column, "Zoom expert" Rosemary Ravinal shares some advice on what to eat and drink before going virtual with a video presentation or meeting, plus other tips for optimal performance when it is your turn to speak.