The Power of Saying More with Less
By popular demand, Miami-based "Zoom expert" and veteran public relations and corporate communications executive Rosemary Ravinal is back with a new column. This time, she tackles a highly important topic many of us are likely in need of digesting: verbosity in public speaking.
‘How To Make Money Podcasting’ Series Starts Thursday
How to Make Real Money Podcasting, the weekly series begins Thursday. The first guest in this Streamline Publishing-produced learning opportunity is Supercast CEO Jason Sew Hoy. The first three weeks of our series are FREE. Seats are limited, and you can sign up HERE.
InFOCUS Podcast Encore: Richard Burns, Frontier Media
More than just playing a pile of records, Richard Burns' radio stations in markets including Juneau, Alaska, continue to spark renewed interest in AM and FM audio choices. RBR+TVBR interviewed Burns two years ago for the InFOCUS Podcast, presented by dot.FM, and Burns' comments on what it means to be the first foreign owner approved by the FCC continue to resonate today. LISTEN HERE
SiriusXM’s Latest Ad Campaign Drops
Thanks to creative from an independent Black-owned advertising agency, Translation, the second "season" of SiriusXM's national ad campaign has been released. This sees three new spots tied to the overarching theme, "The Home of SiriusXM."
Eight Ways to Use Note Cards During a Presentation
Should you reference note cards when you do a presentation? What about using your smartphone or tablet? And if you are presenting online, are you tempted to read a script on your computer screen or notes on PowerPoint’s presenter view?
These are frequently asked questions posed to "Zoom expert" and veteran public relations executive Rosemary Ravinal that require context to answer. "It depends on a variety of factors," she says in this column.
‘Diversifying American Media Ownership: A National Priority’
For African-Americans and other communities of color, this year represents both challenges and opportunities from a business ownership perspective, say the President/CEO of the National Newspaper Publishers Association and the President/CEO of NABOB. In particular, they write in a co-authored column, "for Black-owned media businesses there is a growing sense of resilience even in the face of continued profound racial disparities and societal inequities."
Ghee Gets MC Advertising Role At Allen Media
The Byron Allen-owned Allen Media Group (AMG) has just filled a newly created role in which this individual will be called on to help AMG’s senior advertising and marketing executives to strategically work with brands for significant partnerships with the AMG portfolio — including its broadcast TV channels.
This Can Help Broadcasters Better Fulfill Advertisers’ Needs
Marketron, the broadcast industry sales technology company, has released two new advertising tactics that are designed to further empower broadcasters to serve their advertisers' digital needs and increase their return on ad spending.
Ad-Supported SVOD Tiers: What’s The Appeal Level?
For Disney and Netflix, executives have touted the introduction of ad-supported tiers as a way to cast a wider net for new subscribers that otherwise stomach the cost of a subscription. But, newly released data from Kagan show "only a faint correlation" for some services between consumers that choose ad-supported tiers and income.
Nine Ways to Elevate the Role of Panel Moderator
When you attend a panel discussion, does the moderator facilitate a smooth discussion or stumble through? Pick the wrong moderator and the audience experience may suffer. Here are nine rules to ensure the best moderation of your next event, courtesy of "Zoom expert" and veteran public relations executive Rosemary Ravinal.
Now Available: ‘Make Real Money Podcasting: The Series’
Following this summer’s successful How to Make Real Money Podcasting virtual conference, Streamline Publishing's Podcast Business Journal is expanding the learning with the introduction of a 10-week virtual series.
Big Advice on Managing and Maximizing Digital Platforms
As some of the best operators in the business, session panelists at the upcoming Radio Masters Sales Summit in Miami will share not only the tactical solutions, but the challenges they face in an ever-changing game of revenue versus bottom line.
IBA ‘In Focus’ Conference Joins ‘Radio Masters’ in Miami
The Independent Broadcasters Association (IBA) has confirmed that it will stage its its first members-only “In-Focus” Conference on September 21 at the Intercontinental at Doral in Miami. The one-day IBA event is co-located with the Radio Masters Sales Summit, scheduled for September 22-23 and presented by Streamline Publishing and the Center for Sales Strategy.
The Local Reach Of ‘Big Tech,’ Illustrated
Inside the Beltway, reigning in "Big Tech" and its encroachment on broadcasters in the local advertising realm is one of the NAB's big mission statements under recently named President/CEO Curtis LeGeyt. But, just what is the local reach of Google, Facebook and Amazon? Borrell Associates has a snapshot worth noting.
Facebook Isn’t Marketing. So, Where’s Your Station’s Message?
Our editor-in-chief discovered a cute eatery over the weekend that, unbeknownst to him or his wife, had been open nearly a year. It relies on Facebook and Instagram for its marketing and advertising needs. "You have to tell people you exist if you expect to get people to discover you, try you, and get them hooked so they come back time and again," our editor says. He also believes Radio needs to do the same thing.













