Visa launches multimedia campaign
Visa USA announced the launch of a new print and online advertising campaign, which marks the latest phase of the "Life Takes Visa" brand...
Google upping the volume on mobile ads
Google announced it is expanding the number of mobile ads that it delivers to mobile devices, hoping to capitalize on the geometrically increasing numbers...
New Frontier Media to launch Penthouse TV
New Frontier Media, a producer and distributor of general and adult-themed motion picture entertainment, announced an exclusive, long-term, multimillion dollar contract with Penthouse Media...
AFA decries good-taste melt-down
A pair of racy ads from the same people who brought you much-maligned ads featuring heiress Paris Hilton have done it again, kicking off...
Network Radio Upfront update, part 3
Monetizing HD Radio. At the HD Radio Alliance board meeting in late September, it was discussed when the stations can open the HD2 channels...
MindShare names David Adelman CMO
David Adelman has been named Chief Marketing Officer of MindShare North America, a new position. Adelman joins on from Johnson & Johnson, where he...
Macy's new branding features cast of star designers
Macy's revealed details of its new campaign positioned to showcase the retailer's talented and high-profile cast of fashion and home brands. The spots were...
Network Radio Upfront update
As the annual network radio upfront negotiating season is just beginning, RBR/SmartMedia is providing a weekly progress update, based on conversations with buyers and...
CBS and Cadillac pact for Fall Premiere party
CBS has entered into an exclusive partnership with Cadillac to launch the Network's Monday night primetime lineup and unveil the 2008 Cadillac CTS. The...
MindShare scores Summit Entertainment
Summit Entertainment, a new worldwide theatrical motion picture studio, has selected MindShare to handle media assignments for its US Theatrical and Home Entertainment divisions...
P&G still the big spender
P&G maintained its spot atop the rankings by TNS Media Intelligence in the first half of 2007, with 1,611.8 million in spending, up 1.8%...
Nielsen launches KeepingTrac; Carat signs on
The Nielsen Company announced the launch of a new web-based commercial tracking system, KeepingTrac, which enables clients to know whether their commercials ran the...
National advertisers to discuss African American market
Interep announced a distinguished group of leading national advertisers will participate on a panel, "The Strategic Importance of the African American Market to Help...
Hyundai challenges consumers to "Think About It"
Hyundai Motor America announced the launch of a two-part campaign aimed at reframing the brand for U.S. consumers under the theme "Think About It."...
Monster names BBDO as AOR
Monster Worldwide announced BBDO Worldwide has been named its new AOR for advertising and branding. "Monster is already one of the most recognized brands...