State Farm official insurance co. of MLB
Major League Baseball announced a multi-year sponsorship agreement to make State Farm the "Official Insurance Company of Major League Baseball". The deal includes exclusive...
Inter/Media revs up AIS TV spot
If you are trying to reach a young male demographic that spends his free time at a computer terminal, what better way to do...
Nike tops brand exposure at U.S. Open
Continuing a trend set at the 2007 Masters Tournament earlier this year, Nike once again received the most brand exposure value during NBC's final-round...
Three radio campaigns score Grand Prix Lions at Cannes
The awards giving kicked into high gear at the recent Cannes Lions International Advertising Festival as judges handed out 172 Lions, including three best-of-show...
HD Radio multicasts to add spots in 2008
iBiquity CEO Bob Struble told attendees at the Interep Radio Symposium yesterday he expects HD Digital Radio Alliance stations to begin to introduce various...
National CineMedia invests in IdeaCast
National CineMedia has invested in IdeaCast, a provider of advertising to fitness centers and health clubs. NCM is investing up to 7.0 million in...
Clorox, Wal-Mart team with Telemundo on "Dame Chocolate"
When the character Julia in Telemundo's hit telenovela "Dame Chocolate," needs to buy baby supplies in tonight's episode, she will head out - without...
Jeep announces new tag, campaign
Jeep is launching a new brand advertising campaign with "Have fun out there. Jeep" as the new tag line. The effort will have three...
GM to offer no-interest financing, rebates
Summer is here and so is incentive season. GM announced it is offering qualified buyers 0% financing for three years with an additional 1,000...
GM announces Buick-Pontiac-GMC agency consolidation
General Motors announced it will realign national creative on its Buick, Pontiac and GMC brands under one agency, the Publicis Groupe's Leo Burnett company,...
CBS Radio sites launch video ads for movie debut
A new revenue stream for CBS Radio websites: Earth has become the battleground pitting good versus evil in the highly anticipated Michael Bay film,...
Nickelodeon signs with Chrysler for major minivan promotion
Nickelodeon has partnered with the Chrysler brand, in a new multi-million advertising and promotional multiplatform deal. The deal will highlight the Town & Country's...
Coen lowers expectations for 2007 ad spending
Advertising guru Bob Coen is less optimistic now than he was back in December when he issued his ad spending forecast for 2007. The...
Airlines and Chicago radio spots examined
Media Monitors took a look last week at The Airlines and Chicago. The #1 advertiser on the radio in Chicago last week was Home...
JMA introduces two new RADAR networks
Jones MediaAmerica will introduce two new networks to RADAR - Adult Power and Female Perspective. The highly targeted new networks are a result of...