GroupM signs 1 billion dollar deal with NBCU
Orchestrated by Rino Scanzoni, GroupM Chief Investment Officer, GroupM, via Mindshare, MEC and MediaCom, has signed with NBC Universal in for an estimated 1...
Mediaedge:cia recruits Dow Jones exec for B2B
Mediaedge:cia announced Jon Hall will join their global operation as Managing Partner, Technology and Business to Business, effective immediately. Jon, formally Director, Global Head...
SoCal Water Board approves 6.3 million for expanded outreach, campaign
Addressing 2007's worst-case dry conditions, further clouded by uncertainties raised by recent pumping restrictions on water supplies from the Sacramento-San Joaquin Delta, Metropolitan Water...
American Airlines teams with Steve Harvey
American Airlines, "The Steve Harvey Morning Show" and Premiere Radio Networks announced a marketing deal that allows American to bring its airline news and...
Wal-Mart multicultural media account to 42 Degrees
AdAge reports Wal-Mart Stores has ended its long-and-drawn out review for multicultural planning and buying by consolidating its 60 million-plus account to Starcom MediaVest...
US ad spending down 0.6% In Q1
Advertising spending for Q1 was down slightly at 0.6% over the same period last year, according to preliminary figures released by Nielsen Monitor-Plus. Ad...
"Russian Standard Original" launches with radio, print
Russian Standard, a premium vodka company in Russia, announced the launch of its "Pure Russian" campaign for its premium brand, Russian Standard Original. The...
Study: most internal agency business development efforts fail
According to the 2007 Agency New Business Development Manager Report released by agency lead generation firm Reardon Smith Whittaker (RSW), nearly 85% of agencies...
Apple’s ”Get a Mac” named most successful campaign of 2007
Apple 's "Get a Mac" campaign, created by Media Arts LabTBWA was awarded the Grand Effie at the 39th Annual Effie Awards gala last...
Telemundo reformats prime for The "Power Pod"
Telemundo will reformat its primetime ad breaks to introduce its commercial innovation, the "Power Pod," which will make the first commercial break in every...
Wendy’s launches 25-market tour
Passion for the perfect hamburger. That's what Wendy's will be celebrating this summer with a major 25-city, North American taste tour, a create-a-burger contest...
MMB takes home Grand Prize 2007 Radio-Mercury Awards
Boston-based agency, and first-time entrant to the Radio-Mercury Awards, MMB has won this year's 100,000 Grand Prize with Badonkadonk, a radio spot created for...
KMG establishes Political Sales & Strategy unit
As the 2008 election and its dollars are drawing nearer, Katz Media Group announced the launch of a new unit which will focus exclusively...
eBay partners with Bid4Spots for airtime auctions
eBay began taking bids for radio spots yesterday as the online auction leader expands into offline ads. The company partnered with already established Bid4Spots,...
Comcast files suit against Qwest
Qwest, a telecommunications company that provides DSL internet and regional phone service recently claimed in TV, online, and newspaper ads that its Internet service...