State Water Heaters up Hispanic marketing efforts
State Water Heaters recently announced plans to launch an integrated marketing effort aimed at Spanish-speaking contractors in key U.S. markets. Campaign initiatives include new...
State Water Heaters up Hispanic marketing efforts
State Water Heaters recently announced plans to launch an integrated marketing effort aimed at Spanish-speaking contractors in key U.S. markets. Campaign initiatives include new...
Doug Checkeris named CEO of MediaCom USA
MediaCom Canada CEO Doug Checkeris has been named the new CEO of MediaCom USA. His appointment is effective October 1. The announcement was made...
Re-evaluating the media mix: By Bill Reynolds
Here’s a radical idea: let’s try to make media planning decisions based on what works, rather than on what “everybody” thinks will work. In...
MasterCard partners with Placido Domingo for "Around the World" tour
MasterCard Worldwide announced a partnership with world renowned Maestro, Placido Domingo, where the company will serve as the presenting sponsor of his "Around the...
MasterCard partners with Placido Domingo for “Around the World” tour
MasterCard Worldwide announced a partnership with world renowned Maestro, Placido Domingo, where the company will serve as the presenting sponsor of his “Around the...
Multi-platform sports marketing
By Ray Katz, U.S. Director of Sports Marketing, Optimum Sports/OMDMuch has been written recently regarding the increasing challenges marketers face in trying to reach...
Interep’s Azteca America adds Sacramento
Interep announced its Hispanic television rep firm Azteca America Spot Television Sales has added Bustos Media’s Azteca America new affiliate in Sacramento to its...
Three out of five ad, marketing execs plan to increase hiring
Demand for advertising and marketing talent is expected to remain strong in the coming year, driven in part by the need for professionals with...
Westin Hotels launches 30 million multimedia effort
This summer Westin Hotels & Resorts is transforming some of the country's most hectic transportation hubs into "places of renewal." Westin's 30 million campaign...
Radio ads boost "Knocked Up"
When it came to spreading the word about "Knocked Up," radio advertising was one of the driving forces in getting people to go see...
Interep’s Azteca America adds Sacramento
Interep announced its Hispanic television rep firm Azteca America Spot Television Sales has added Bustos Media's Azteca America new affiliate in Sacramento to its...
Westin Hotels launches 30 million multimedia effort
This summer Westin Hotels & Resorts is transforming some of the country’s most hectic transportation hubs into “places of renewal.” Westin’s 30 million campaign...
Radio ads boost “Knocked Up”
When it came to spreading the word about "Knocked Up," radio advertising was one of the driving forces in getting people to go see...
Richmond, gasoline radio spots examined
Media Monitors took a look at gasoline advertisers, the city of Richmond, VA and their use of spot radio. Coming in #1 was VERIZON...