John Deere campaign launches “Deere Season”
John Deere's Worldwide Commercial & Consumer Equipment Division announces the launch of the Spring campaign, "Everything we've learned goes into everything we do," developed...
Initiative taps Jennifer Nyhan to lead Cadbury Schweppes
Initiative has hired Jennifer Nyhan as VP, Group Account Director, announced Alan Cohen, President of Initiative West in Los Angeles, where she is based.Nyhan...
The Newspaper Consortium joins quadrantONE
The Newspaper Consortium, a consortium of 26 newspaper companies, will add 138 web sites to quadrantONE (quadrantone.com), an online ad alliance formed in February...
Macy’s debuts spring branding campaign
Macy’s announced the continuation campaign that highlights the retailer’s family of fashion and home designers. This season, two new spots feature both returning favorites...
JMA signs The Tom Kent Radio Network
Jones MediaAmerica announced the signing of an exclusive long-term ad sales deal with the Tom Kent Radio Network for all programming on the net,...
Hilton Garden Inn launches national cable, radio effort
Hilton Garden Inn has launched its first national cable, and radio campaign, “Tomorrow’s a Big Day”—the largest broadcast buy in the brand’s history. As...
Canadian radio sales up 8.8%
While we didn’t get an answer from Canadian Broadcast Sales (CBS) why they would report on a Q2 that isn’t over yet, it looks like Canadian Radio is enjoying some very healthy times for ad sales—in contrast to the struggle US stations are having.
RAB presents sales & marketing workshops at NAB
The RAB is producing a lineup of topical sales and management programs for the NAB Conference in Las Vegas, April 11-17. They include:"New Technologies:...
Lexus launches cinema campaign
Lexus has launched an innovative new cinema advertising campaign for the 2008 IS F luxury sedan in National CineMedia’s (NCM) FirstLook pre-feature program. Delivered...
Ford marketing chief Farley says new efforts boosting sales
Ford's marketing chief Jim Farley says a new effort to regionalize marketing efforts is boosting sales. He said Tuesday at the Wall Street Automotive...
AdMission offers digital ad solutions to Entercom advertisers
AdMission Corporation, an online display ad technology company, announced that Entercom Communications is making the AdMission dynamic ad platform available to all Entercom radio...
February political campaign ad spend detailed
Campaign Media Analysis Group (CMAG), a division of TNS Media Intelligence, tracked hundreds of new issue and political television ad campaigns on topics from...
Isobar makes two appointments to global senior team
Isobar, the global full service digital network of Aegis Media, announces two new appointments to its senior management team. Ralph Folz has been appointed...
TiVo providing internet downloads to TV sets
TiVo announced subscribers can now watch video content from the Web directly on their television sets. Through an updated version of TiVo's Desktop Plus...
RADAR 96: Radio reaches 235 million
Arbitron released preliminary findings from RADAR 96, showing 95% of adults age 18-49 with a college degree and an annual household income of 50,000+,...