CBS Radio commits to posting
Not long ago RAB President Jeff Haley said in Atlanta at the yearly conference that radio must commit to posting—a comparison of what advertising...
SBS hosts upfront for Mega TV
Spanish Broadcasting System hosted its first network Upfront presentation for MEGA TV last week. At the event, which was held in New York City,...
Liberty Mutual founding sponsor of PRI’s “The Takeaway”
Public Radio International announced Liberty Mutual is the exclusive, founding sponsor of "The Takeaway," a new morning drive program debuting today designed to expand...
Motel 6 won't air spots on Savage
The Hate Hurts America Community and Interfaith Coalition (HHA) announced that Motel 6, part of the Accor North America chain of hotels, has stopped...
Consumers select next Heinz Ketchup commercials
For Matt Cozza of Chicago, art imitates life. A personal experience he had one day while waiting for a bottle of Heinz Ketchup served...
Carat Names Ian Beavis EVP/Executive Client Director
Carat announced Ian Beavis has joined the agency in a new senior role as Executive Vice President, Executive Client Director. His marketing experience contributes...
Optimedia wins Payless, Stride Rite brands
Optimedia (part of Publicis Groupe) has been named media AOR for the Payless and Stride Rite brands, after a competitive pitch. Optimedia bested a...
LAN International launches “VIERO Radio Fusion” intuitive CRM software
VIERO Radio Fusion is LAN International’s newest product currently rolling out to radio stations/markets across the U.S. This is the first CRM/Sales Force Automation...
Coalition for a Democratic Workplace launches new TV ad
With union special interests making support for the mis-named Employee Free Choice Act, or "card check" bill, a litmus test for candidate support, the...
CBS Outernet joins OVAB
The Out-of-Home Video Advertising Bureau (OVAB) announced the addition of three new members, including Arena Media Network, CBS Outernet and Zoom Media. These companies...
New TUMS QuikPak campaign gets a little help from the Jetsons
GlaxoSmithKline (GSK) Consumer Healthcare launched a 20 million dollar integrated marketing campaign for the new TUMS QuikPak, the first and only instant dissolve antacid...
Donat/Wald launches campaign for LegalZoom.com
Donat/Wald has just launched a new national cable campaign for LegalZoom.com. The campaign includes four :30 spots, each featuring real stories of people who...
Brainwave selected to produce Wolf Trap radio advertising
Brainwave, Inc., a Reston, VA-based full service ad agency, has been selected to handle radio advertising for the Wolf Trap Filene Center’s 2008 season....
Mediasmith to be SEGA’s AOR for print, digital
Mediasmith announced today that SEGA of America has engaged the company as their media agency to provide digital and print media planning and buying...
Dos Equis campaign uses radio, TV for “MIM” assistant
Dos Equis will launch a multi-faceted advertising and marketing campaign extension meant to find a new assistant for the Most Interesting Man (MIM) in...