“Mas Vale Tarde” launches with Coors, GM, T-Mobile, Target
Alex Cambert launched an hour-long Thursday night weekly show 11/29 on NBCU’s Telemundo, "Mas Vale Tarde" (Better late than never). The show is supplemented...
Chris Anderson of Wired Magazine to keynote RAB2008
Chris Anderson, Editor-in-Chief of Wired Magazine will deliver the opening keynote at RAB2008 on 2/12 at the Hyatt Regency, Atlanta. He’ll share his perspective...
Savage launches lawsuit against CAIR
Michael Savage is fighting back, filing a copyright infringement lawsuit against the Council on American-Islamic Relations (CAIR), accusing it of being a "political vehicle...
"ACT for America" calls for advertisers to return to Savage
The Council on American-Islamic Relations (CAIR) recently issued an announcement that OfficeMax (11/19/07 RBR #226) had joined Citrix Systems in dropping advertising from Savage's...
Hearst-Argyle Television and Google strike AdWords deal
In an effort to target the growing local search ad market, Hearst-Argyle Television announced a deal with Google to become the first television industry...
TiVo signs Carat
A day after signing NBCU, TiVo announced it has signed Carat to a comprehensive audience research agreement. Carat will utilize TiVo's research services to...
Religious reps gang up on Savage
Talk Radio Network talkmeister Michael Savage is known for freely expressing his thoughts, a fact that does not sit well with many, including a...
NBCU to use TiVo viewership data
TiVo announced it has entered into a multi-year strategic partnership with NBC Universal on advertising and research solutions. NBC Universal's 14 television networks and...
Ad impressions for Japanese cars tops last fall
Even with the home court advantage, U.S. automakers had a hard time keeping up with their Japanese counterparts when it came to reaching U.S....
Anheuser-Busch to go against microbrews
Anheuser-Busch is retooling its marketing strategy amid sluggish sales and intensifying competition, reports a WSJ story. A-B plans to pour more money next year...
Magna Global: Commercial avoidance
Magna Global: Commercial avoidance 13% higher in delayed viewing. Examining numbers a month into the new season, a recent Magna Global report looked at...
Vsurance spot debuts on Fox Business News Network
Vsurance, a leading provider of pet health insurance, announced the company's 30 second commercial launched nationally on Fox Business News Network on 11/19. The...
Trusted ID drops Michael Savage
The Council on American-Islamic Relations (CAIR) announced Trusted ID, an identity theft protection company, has joined OfficeMax and Citrix Systems in dropping advertising on...
Chrysler to streamline
Eliminate up to 1,000 dealerships - Cerberus Capital Management continues its reorganization: Chrysler is considering wide-ranging branding changes that would streamline its product offerings...
OfficeMax drops Michael Savage
The Council on American-Islamic Relations announced OfficeMaxhas joined Citrix Systems in dropping advertising on Michael Savage's nationally-syndicated radio program because of the host's anti-Muslim...