Arbitron Agency Advisory Council meets on PPM
The Arbitron Agency Advisory Council also met last week regarding the latest issues and disagreements on PPM. Brad Adgate, SVP/Research, Horizon Media, tells RBR...
Aegis’ Posterscope USA adding digital out-of-home
Aegis Media Americas announced that Posterscope USA, one of the top outdoor adg buyers in the nation is adding new capabilities in digital out-of-home,...
“The Celebrity Apprentice” details advertiser list
NBC’s “The Celebrity Apprentice,” which heads back to The Big Apple 1/3, has listed its product integration advertisers, which contestants will work with this...
2008 Radio-Mercury Awards call for entry begins today
The 2008 Radio-Mercury Awards Call for Entry officially begins accepting online entries today at RadioMercuryAwards.com. Radio-Mercury Award winning agency, Goodby, Silverstein & Partners, inspired...
Political spending going up, up and away
Custom research outfit PQ Media sees a primordial political soup perfectly suited to destroying all previous spending records for the category. Among them are...
BK launches “Real People, Real Success” campaign
Burger King has launched a marketing campaign highlighting its diversity and inclusion initiatives nationwide. The "Real People, Real Success" campaign shines the spotlight on...
M2O signs Bonneville Phoenix for [eco] Loyalty Platform
Mass 2 One Media (M2O), a media loyalty marketing company, announced the signing of Bonneville Phoenix to utilize its loyalty, engagement and social networking...
Phil Cowdell comments on scoring Dell account
Phil Cowdell, WPP’s Global Media Director and International Ford Media Team Leader, commented about the news this week that Dell has selected WPP Group...
BMO Capital Markets: November radio airtime fell 3%
The radio monthly commercial time BMO Radio Airtime Monitor analysis found that commercial time decreased 3.0% in November, “yet another reflection of eroding ad...
Cinema ad council announces new board
The Cinema Advertising Council announced their new Board of Directors and Executive Committee, with former CAC Executive Director Stu Ballatt (senior vice president of...
GroupM: 2008 US ad spend forecast at 188.6 billion
Ad spending in U.S. measured media is expected to show almost a 4% gain in 2008 compared to the previous year, when spending was...
Only one advertiser actually “dropped” Michael Savage
With all of the news lately from CAIR, The Hate Hurts America Community and Interfaith Coalition (HHA) that advertisers have been “dropping” Michael Savage’s...
Big Q3 for network radio has a lot to do with TV
With all of the great news this week with the RAB breaking the news about network radio having a great Q3 (12/4/07 RBR #235),...
WPP scores Dell’s 4.5 billion account
Dell has selected WPP Group to create a new 1,000-person strong marketing agency that would handle 4.5 billion in Dell accounts over three years...
Analysis of NYC numbers: PPM vs. Diary
Here’s a quick take on the NYC numbers for 15 of the top stations—PPM vs. Diary for October, based on extrapolations. Most stations which...