Disney Channel embarks on Cinema ad venture
Screenvision has entered into an agreement with the Disney Channel to help promote the cable network’s original movie “Camp Rock,” starring teen pop band ...
State Farm, NBC partner for “Nashville Star”
In addition to serving as a primary sponsor for the NBC series, State Farm’s programming and marketing deal for "Nashville Star" adds its role...
Renetta McCann announces sabbatical; Laura Desmond new SMG CEO
Renetta McCann, global CEO of Starcom MediaVest Group, announced plans to take a one-year sabbatical from the company and the marketing communications industry. Her...
KMG’s Brian Knox a keynoter
Katz Media Group’s Brian Knox, Senior Vice President and Director of Corporate Diversity, will keynote the annual Media Sales Institute conference on Thursday, at...
7-Eleven uses radio for “Summer of Slurpee”
It’s all about immediacy: As part of 7-Eleven’s “Summer of Slurpee,” the iconic frozen carbonated beverage plays a role in 7-Eleven, Inc.’s promotion this...
Upfront wrapped up with just about everybody up
The upfront is essentially done and the word is that broadcast networks booked about $200 million more than last year’s $9 billion in ad...
Live read advertising making a comeback
And that’s not to mention live or embedded skits on talk/variety programming. It’s all thanks to TiVo, according to PR trade Daily Dog. They...
Fake ads draw newspaper readers to Internet
Ads that ran Friday in the Philadelphia Inquirer and Philadelphia Daily News for Derrie-Air were fakes. But the newspaper publishers knew that. In fact, the phony ads were placed by the newspapers
McCain opens fire
And gives an early read on the states he considers to have battleground status. A television ad highlighting the national security credentials of John...
Reorganization at DDB
DDB Worldwide President and CEO Chuck Brymer announced the promotion of Tribal DDB US East President Paul Gunning to CEO of Tribal DDB Worldwide,...
Maintaining the Competitive Edge
Without a doubt, in today’s business environment competition is as intense as ever and if you are not at the top of your game you will find yourself swimming upstream and always playing catch-up.
NBC upfront surprisingly strong
Despite having the weakest primetime performance of the past season, NBC is the first big four network to essentially wrap up its upfront. And...
Famous Dave’s wants to be more famous
To that end, the Minnetonka, MN-based pit barbeque restaurant chain has named Minneapolis-based Periscope as its agency of record. The agency will develop and...
Tracking Ads on the Campaign Trial
Media Monitors’ on-going monitoring of commercial and political campaigns this year had an added element of importance with the Republican and Democratic Primary Elections....
Beer and hockey linkup continued
The National Hockey League (NHL) announced a deal with Anheuser-Busch and Labatt Breweries for Bud Light to remain the Official Beer of the NHL...