Initiative scores Cadbury Schweppes
Initiative has won Cadbury Schweppes Americas Beverages' 150 million media account, following a review, according to an AdAge story. The review affected Cadbury Schweppes'...
Interep loins AdLab to launch “Noozbuzz”
AdLab Media, a broadcast ad agency and PR firm, unleashed its newest service this week. Dubbed “Noozbuzz”, AdLab’s audio news release platform allows a...
American moms send message to Super Bowl advertisers
She buys the beer, sets out the chips and plans the party, but a new survey shows that most moms feel uninvited to the...
Cabo Wabo now available via Skyy Spirits; campaign to follow
Skyy Spirits is now the official marketer and distributor of the Cabo Wabo Tequila line in the US. The tequila portfolio, originally created by...
“Holy Hip Hop Radio" joins Reach FM Radio Network
Minister Eddie Velez, host of the nationally-syndicated Holy Hip Hop Radio show, announced the 3-hourly weekly broadcast joins Reach FM beginning tomorrow. Reach FM...
Merck Schering-Plough pull Vytorin ads
Merck & Co. and Schering-Plough Corp. has suspended TV ads for Vytorin, a week after a study revealed the cholesterol drug is no more...
Chipotle names DeVito/Verdi AOR
Chipotle Mexican Grill has named DeVito/Verdi NYC its AOR. “Great creative has always been an important part of our advertising,” said Jim Adams, executive...
Google and Publicis team up
The CEOs of Publicis Groupe and Google said in a press conference this week they would jointly develop an approach to digital advertising that...
Google and Publicis team up
The CEOs of Publicis Groupe and Google said in a press conference this week they would jointly develop an approach to digital advertising that...
Clear Channel Spectacolor bookends Vegas Strip
Clear Channel Outdoor’s Spectacolor Division announced the launch of full motion video and sound billboards at Las Vegas’ Miracle Mile Shops. Over 15,000 square...
Target launches new music store front
Target launched a new music store front with the help of Sony BMG and Hip Digital Media. The new store front is an effort...
CareerBuilder.com launches campaign to help workers “Start Building”
CareerBuilder.com is returning to the Super Bowl ad lineup for the fourth consecutive year with two 30-second spots and is offering a sneak peek...
Budweiser to run seven ads in Super Bowl
Anheuser-Busch is reportedly running seven humorous ads in this year's big game, which 2/3. Bud Light will be featured in six of the seven,...
Ron Paul radio ads airing in eight states
Texas Congressman and Republican candidate for president Ron Paul’s campaign is running a series of radio ads in Alabama, California, Colorado, Georgia, Florida, Louisiana,...
Firebrand launching first national campaign
Firebrand, the hottest spots from the coolest brands, on TV, web and mobile, will celebrate "the Holiest Day in Advertising," with the launch of...