FOX announces sponsors for Teen Choice 2008
FOX announced that Dr Pepper, JCPenney and Neutrogena are sponsors of Teen Choice 2008, which airs today (8:00-10:00 PM ET/PT). Hosted by Miley Cyrus,...
Troy Kooper joins Team One as Creative Director
Team One, a division of Saatchi and Saatchi, recently announced the hiring of Troy Kooper as the latest addition to the agency’s integrated creative...
Chrysler ending leasing; customers grabbing up last of contracts
It seems suicidal in the long run, but Chrysler's decision to suspend leasing kicked up a huge number of end-of-month sales. Chrysler dealers say...
Buyer comments released from Wachovia media call
The Wachovia Media team issued a transcript from a recent conference call with a major media buyer as part of their Equity Research Advertising...
Westwood One and AirSage partner for traffic
Westwood One announced a multi-year strategic partnership with AirSage, Inc. to combine traffic speed and flow information derived from cell phone signals with Westwood...
Kaline out at Ford; Cowdell moving to Chicago
Mark Kaline, global media manager of Ford, left the automaker Monday. He was one of the staff cuts Ford announced in June---to cut 15%...
IPG to acquire stake in HUGE
The Interpublic Group has reached agreement to acquire a strategic interest in HUGE, a leading independent interactive agency that takes clients beyond online marketing...
Home Depot to launch “periodic line” review
The Home Depot has hired Select Resources International to lead a review of its $500 million (per Nielsen) advertising business—including creative, media, PR, and...
NBCU 96% sold out for Olympics
On the strength of more than $50 million in sales over the last 10 days, NBC Olympics has sold 96 percent of its advertising...
RAB2009 set for March 16-18 in Orlando
RAB2009 will take place at the Rosen Shingle Creek Resort in Orlando, March 16 to 18, 2009. Sheila Kirby, President, Strategic Sales Development for...
AdMob launches iPhone 3G ad solutions
AdMob, a major mobile advertising marketplace, has launched a global iPhone ad marketplace with new interactive advertising formats that take advantage of the device’s...
Kmart issues Back-to-School challenge on YouTube
Adding an interactive dimension to its sponsorship of the summer's highly anticipated reality show, ABC's High School Musical: Get in the Picture, hosted by...
Dr Pepper launches “Doctors of Pop Culture” campaign
Dr Pepper is joining forces with pop culture's biggest doctors to educate America on an even better way to drink Dr Pepper: slowly. Dr....
Earl Jones out at Petry Media
Looks like the big losses this year of Gannett, Dispatch Broadcast, Fisher and others have taken their toll: Petry confirms with TVBR that Earl...
NAB, ad groups form coalition to help with DTV transition
Broadcasters and advertisers have joined forces to prepare the advertising community for the 2/17/09 transition to digital television (DTV), forming a coalition and unveiling...