Research identifies elements of engaging radio ads
The key elements essential for delivering engaging Radio ads have been confirmed in the results from Engaging Emotions Through Effective Radio Ads, the second...
Obama spends over $2M on N.C. TV ads
According to The AP, Barack Obama's campaign has spent more than $2 million so far on general election television ads in North Carolina, a...
Nike debuts two spots celebrating Sanya Richards
In celebration of the enduring spirit of competition while overcoming adversity, Nike debuted two commercials featuring world class track star Sanya Richards and the...
NBCU sells $10 million more in Olympics ads since Monday
Since Monday, NBC Universal says it has sold an additional $10 million in Olympic advertising on top of the more than $1 billion the...
NBC Local Media partners with America's Video Game Expo
NBC Local Media in Philadelphia -- WCAU TV/NBC 10, and Lunar Tide Communications, announced a joint marketing, sales and content partnership that expands into...
Interesting contrast…
Derek Berghuis, EVP/Sales at Rogers Media – Radio/Toronto, tells RBR their July TRAM (Trans-Canada Radio Advertising By Market) Report came out on Monday and...
Scholarships announced for “Rising through the Ranks”
The RAB, in conjunction with U.S. performing right organization BMI and the Mentoring and Inspiring Women (MIW) in Radio Group, announced the recipients of...
Online ad sales lucrative at CBS Radio
MarketWatch reports CBS Radio is garnering a larger share of digital advertising on the strength of improving online ratings, CBS Radio CEO Dan Mason...
Primetime Preview Report
Carat programming has released its Primetime Preview Report for the upcoming 2008-09 Primetime season. The dearth of available pilot episodes for announced new series...
Mitsubishi Motors debuts "Phenomenal Four" campaign
Mitsubishi Motors North America (MMNA) today announced it will launch an all-new integrated national advertising campaign to support its lineup of fuel-efficient four-cylinder vehicles:...
BB&T introduces Spanish-language campaign
BB&T said it has introduced a multimedia Spanish-language campaign developed with Miami-based Machado Garcia-Serra Communications (MGS), BB&T's Hispanic AOR. The new campaign includes a...
Nike debuting two new spots
In celebration of the enduring spirit of competition while overcoming adversity, Nike is debuting two inspirational commercials featuring world class track star Sanya Richards...
New Lenovo spots debut during Olympic Games
Lenovo will combine the excitement of the Beijing 2008 Olympic Games with Lenovo’s most innovative technology in a series of television commercials designed to...
NASCAR, Alliance to Save Energy team on radio effort
NASCAR and the Alliance to Save Energy have teamed up in a number of ways to "drive forward" the Alliance's Drive $marter Challenge campaign...
Study sees increasing volatility in cable ad markets
SNL Kagan released the 2008 edition of “Economics of Basic Cable Networks,” a comprehensive network-by-network analysis of the cable programming industry. According to SNL...