The Future Of Traditional Advertising
In March 2012, Audio Graphics president Ken Dardis was stunned by a JC Penney ad he heard on Pandora. Has radio reacted yet?
GEICO and Progressive Lead The Pack
In last week’s Media Monitors Cable Spot Ten report, GEICO held steady at No. 1
This Big Advertiser Just Consolidated Its Media Biz
A big advertiser that does the bulk of its business in the first quarter of every year has elected to bring its media buying and planning, social strategy, and creative all under the same umbrella. In doing so, Publicis Groupe has snagged a media assignment valued at $146 million, according to industry estimates. For the TV and radio industry C-Suite, now is the time to set appointments to win over business from this "taxing" client.
Here’s More Ammo For Radio’s Sales Soldiers
Add Tom Meyer, CEO of Local Ad Recall, to the list of individuals the radio industry can count on for data and insight that reflects the power of advertising on AM and FM stations and how to create effective ads.
Why Radio? The RAB Has A Microsite For That
Why the heck should a marketer consider radio when developing and finalizing a brand's advertising campaign? The Radio Advertising Bureau (RAB) has the answers all in one, convenient place, thanks to the launch of an all-new microsite housed within RAB.com.
This Nielsen Vet Just Accepted A Big New CRO Role
After 16 years as Nielsen's Chief Research Officer, Paul Donato settled in to his 23rd-floor condo in Miami Beach and launched his own media and market research company. Two months later, Donato has just accepted a new role that may see him spending less time on this island paradise and a lot more time on a busier island: Manhattan.
RBR+TVBR INFOCUS: Behind Nielsen Audio’s ‘Outliers’
For some radio industry professionals, the presence of an "outlier" in Nielsen Audio ratings data has become a major issue that has ultimately trickled up to the C-Suites at some companies. But, is the seemingly suspect information indeed accurate? In an exclusive interview, two Nielsen representatives agreed to discuss how it looks at the "outlier," and if these abnormal listeners are legit — leading one station to riches at the possible expense of another.
Macy’s Makes A Move With A Big Radio Bump
If there's one believer in radio for boosting sales ahead of Columbus Day Weekend, a big Q4 retail period ahead of the holiday shopping season, it is Macy's. The national retailer greatly boosted its radio spots for the week ending Oct. 8, finishing well into the latest Media Monitors Radio Spot Ten report. What are the other highly active companies using radio to reach consumers? Click here to get all the answers!
Retailers Rev Their Register Engines With Cable Spots
In last week’s Media Monitors Cable Spot Ten report, GEICO was again No. 1. But, a look at the retailers actively using cable TV spots shows they're hungry for holiday shoppers -- and MVPDs and DBS providers with local avails are benefiting.
TV Network Reach Weakens, But Still Dominates
There's a good news/bad news/great news story for broadcast TV executives curious as to their stations' overall ratings performance in November. In the month, traditional TV reached 97% of all adults 18-34 for more than one minute. While that statistic holds true, so does the fact that viewing of individual networks on traditional TV are losing reach. Nevertheless, Wall Street wordsmith and respected financial analyst Brian Wieser has something wonderful to share: "The platform of TV as a whole is holding up better than many think."
One Company’s Big Dip On Wall Street
If there's one company actively working with broadcast media that has seen the fiercest rollercoaster ride on Wall Street since its Initial Public Offering, that company would be Veritone Inc. The provider of AI and cognitive solutions has seen its stock soar, and retreat, and bounce up and down in various ways since September, when it first rocketed above the $20 level. As of today, it's no longer a $20+ stock.
A Spring Redecorating Push From A Regional Furniture Giant
If you're a resident of Texas or of the Sunshine State, you're very familiar with the furniture store chains that are highly active users of spot television. One of these big brands has just launched a new campaign, and it has landed them on the latest Media Monitors Spot Ten TV report.
It’s Allergy Season At Broadcast TV
There's some noticeable new advertising activity on broadcast TV, the latest Media Monitors Spot Ten TV report shows. While auto dealer associations still dominate, two brands are making their mark by pitching those suffering from hay fever and other spring allergies.
Do Your Ads Portray Women The Right Way?
We've read about the #MeToo movement. But, did you know there's also a #SeeHer movement, led by the Association of National Advertisers (ANA)? The people behind #SeeHer teamed up with TiVo for a research study on ads that feature women. What does it find? Positive portrayals matter.
‘Use Your Power’ Effort Enters Election Phase
In mid-April, the National Association of Black Owned Broadcasters (NABOB) launched a campaign designed to educate Urban, Urban AC and Gospel audiences about the $1.2 trillion dollar consumer buying power of African Americans and to encourage them to use that power wisely. The second phase of this campaign has now been initiated.