Activision unveils ads promoting Guitar Hero World Tour
Activision Publishing Guitar Hero is putting famous fans front and center in its television ads for the 10/26 release of Guitar Hero World Tour,...
Quaker Oats names Goodby, Silverstein & Partners AOR
The Quaker Oats Company, a division of PepsiCo, has named San Francisco-based Goodby, Silverstein & Partners its lead advertising agency, following a review."Goodby, Silverstein...
Zenith Media wins Harrah's
Zenith Media been named the media planning and buying agency of record for Harrah’s Entertainment. Harrah’s recently completed a review with the goal of...
More local creative: The power of radio advertising
WCLT-AM/FM Newark-Columbus, OH took us up last week on our offer to send in-house produced radio spots our way. Like we mentioned, using humor...
Telemundo signs content integration deal with Chevy
Chevrolet will partner in content with Telemundo’s recently-premiered primetime novela, "El Rostro de Analia." The announcement was made by Jacqueline Hernández, Chief Operating Officer,...
Hilarious creative: The power of radio advertising
So we’re doing a bit of listening here at RBR not long ago on the AM band at night. We tuned in to WGY-AM Albany, NY and heard a hilarious ad for Paesans Pizza. We asked GM Kristen Delaney to send
Saturn teams with CBS Interactive for “Novel Adventures”
CBS Interactive announced today a partnership with Saturn to launch its new original scripted Web series "Novel Adventures" from creator Jonathan Prince ("The Cleaner"),...
Nader launches radio campaign
The presidential campaign of Ralph Nader is launching a tightly focused radio effort aimed at undecided and independent voters. The campaign will start today...
Monster and Comcast to offer recruitment services on demand
Monster, a leading global online career and recruitment resource and Comcast Spotlight, the ad sales division of Comcast Cable, announced that Monster's recruitment services...
Andy Stefanovich to deliver RAB opening keynote, interactive workshop
Business change-agent and thought-leader Andy Stefanovich will deliver a dynamic opening keynote at RAB2009, on Tuesday, March 17 at the Rosen Shingle Creek Resort...
Sherwood addresses new WW1 structure
New Westwood One CEO Rod Sherwood held a conference call Monday to address the new organizational structure. Also speaking on the call were Gary Schonfeld, president of the network side
UBS cuts ad spend estimates for '09
UBS media analyst Michael Morris has cut his estimate for U.S. ad spending in 2009 6% or $11 billion from an expected $183 billion...
CBS Interactive launches social viewing rooms; Intel is sponsor
CBS Interactive announced its latest online video innovation, the Social Viewing Room, which launches with Intel as its premier sponsor. The Social Viewing Room...
Lotteries and Little Rock spots examined
Media Monitors has detailed radio spots last week for Lotteries and Little Rock, AR--the 85th largest radio market with a population of 542,000.It is...
Kelly Clark named Maxus CEO
GroupM executive Kelly Clark was named the first Worldwide CEO of the holding company’s MAXUS agency network. The announcement was made by GroupM Worldwide...