Aflac launches new campaign
As part of an ongoing strategy to engage business owners and benefits decision-makers, Aflac's 2009 B2B initiative will include a focus on the construction...
CC offering up inauguration packages
Several million people will flock to the Washington, D.C. this week for the 2009 Presidential Inauguration festivities, creating a unique opportunity for the nation’s...
Mayor candidate motors to radio
With an election coming up, current Detroit Mayor Ken Cockrel Jr. is touting his efforts to clean up city government in the wake of...
Google TV Ads adds SpotMixer technology
SpotMixer (www.spotmixer.com), an online video advertising service of One True Media, announced Google has publicly launched the SpotMixer self-serve video ad creation solution within...
Advertisers seeking national :10s
While many advertisers are facing leaner marketing budgets in 2009, Bruce Media of Burbank, California, has harnessed the power of :10 second promotional advertising...
Burger King picks LatinWorks, Tapestry for Hispanic
Burger King named Austin-based LatinWorks as its Hispanic advertising agency of record for the U.S. Details of the campaign are currently in development with...
More details: Local Focus scores Home Depot
We’ve heard more clarification on the story we posted yesterday about the deal between Local Focus Radio and Initiative Media for 2009 Home Depot...
Teleflora premiering Super Bowl spot
Teleflora, the world's leading flower wire service, will premiere a commercial in conjunction with Super Bowl XLIII. This marks the first time in the...
Denny’s taps Goodby, Silverstein & Partners
After a review, Goodby, Silverstein & Partners (GS&P) is Denny’s new agency of record, responsible for brand strategy, creative and promotions. Media buying will...
Ad groups join forces to fight online ad regulation
The American Association of Advertising Agencies (AAAA), the Association of National Advertisers (ANA), the Direct Marketing Association (DMA), the
Home Depot launches media review
The Home Depot has reportedly launched a $580 million media review. The four incumbents include Initiative, Digitas, Response Mine Interactive and Newspaper Services of...
Zenith Media named media AOR for Jenny Craig
Zenith Media USA has been named media planning and buying agency of record for Jenny Craig, one of the nation's leading authorities on weight...
MWW Group tapped for “Radio Heard Here”
The two top organizations representing the radio industry have hired MWW Group (www.mww.com), one of the nation's top ten public relations firms, as its...
Chrysler moving spots from national to local
The Oakland County Daily Tribune reports Vice Chairman Jim Press has said Chrysler is breaking out of long-term contracts for network television advertising and...
Springfield stations focus on the silver lining
Since mid-November, Journal Broadcast Group’s Springfield, MO stations have been building a public service campaign to bolster local consumer confidence. Titled “Think Positive,” the...