TiVo highlights effect of timeshifting on new series
TiVo announced that at least half of the viewing for network series premiers in October 2008 was on a Timeshifted basis, according to its
More 2008 TV ad revenue figures
Local broadcast television ad revenues were up 1.2% in Q3 compared to the same period last year, reflecting strong political ad revenues, according to Susan Cuccinello, SVP of research for
Agency offers 30 Second Super Bowl co-op ad
In a pitch tailored to today's tough economic climate, an LA ad agency is offering 30 seconds of "Super Bowl Glory" for $395,000 to...
Lou Beres & Associates launching campaign for IDOT
The Illinois Department of Traffic Safety is launching a new campaign for its impaired driving initiative. The integrated television, radio, and online campaign delivers...
Bridgestone title sponsor of NHL Winter Classic 2009
When the puck drops on New Year’s Day in Wrigley Field for the game between the Detroit Red Wings and Chicago Blackhawks, the Bridgestone...
Fox, WorldLink sign ad sales deal
Fox Broadcasting and WorldLink, a leading multiplatform ad sales firms, have entered into an exclusive ad sales representation agreement. WorldLink will oversee all infomercial...
McGavren Guild signs Shamrock, Milwaukee Radio Alliance
McGavren Guild announced that it has partnered with Shamrock Communications and the Milwaukee Radio Alliance as their national rep. Shamrock operates stations in Baltimore,...
Overall ad spend down 0.6%, despite Television gains
Advertising spending declined by just 0.6% through the first three quarters of 2008 compared to the same period last year, according to figures released by The Nielsen Company. Cable TV set the pace
Super Bowl advertiser may split 30-second ad 10 ways
WSJ reports Weatherproof Garment Co. is hoping to use the big game's hefty advertising price tag -- about $3 million for 30 seconds --...
Del Monte names Draftfcb AOR for pet lines
Del Monte Foods has named Draftfcb its integrated marketing AOR for its entire portfolio of pet products. The Draftfcb offices in San Francisco and...
McGavren Guild reups with Curtis Media Group, Raleigh
McGavren Guild announced that it has extended a rep agreement with the Curtis Media Group, Raleigh, NC. The group family encompasses 19 radio stations...
Arbitron releases RADAR 99; Dial-Global takes the cake
Arbitron reported in its December 2008 RADAR radio network audience ratings (RADAR 99) more than 184 million persons 12+ heard one or more network...
Kevin Collins gets National Broadcast at Initiative
Following his pivotal role in the IPG-led pitch to win the consolidated media business of MillerCoors, and the formation of the brewer’s new dedicated...
CCRS honored by Atlanta Broadcast Advertising Club
Katz Media Group announced that its Clear Channel Radio Sales (CCRS) unit and Millennium Sales & Marketing television division were named Rep Firms of...
McGavren Guild signs KFMB-AM/FM San Diego
McGavren Guild, the newly reformed independent rep firm announced that it has secured a representation agreement with Midwest TV’s KFMB-AM/FM, San Diego.KFMB-AM and KFMB-FM,...