CareerBuilder.com details Super Bowl ad
CareerBuilder.com returns to the Super Bowl for the fifth consecutive year and debut its new 2009 campaign during the third quarter of the big...
Texas public health groups launch radio campaign
A coalition of Texas public health organizations last week launched a radio campaign about the need for a comprehensive, statewide smoke-free workplace law that...
Nielsen indefinitely suspends PRISM launch
Nielsen is suspending its PRISM system for measuring audiences and gauging the effectiveness of in-store marketing. In a statement, Nielsen blamed the indefinite suspension...
Samsung, NFL announce winner of “That’s How I See It” ad
With more than one million votes cast, Samsung and the NFL announced the winner of this year’s fan Super Ad contest. Reginald Castilla, from...
TNT, Dove Hair Care unveil impressive promotion via Mindshare
Talk about serious product and brand integration--TNT and Dove Hair Care are unveiling a creative and interactive consumer promotion around TNT's newest original series,...
Sheila Kirby on RAB 2009
Sheila Kirby, RAB Chairperson for the Planning Committee, Morris & Abraham CEO and former Interep President of Strategic Sales Development, tells RBR what to...
Former FastChannel execs launch Extreme Reach
Extreme Reach officially launched yesterday to connect and simplify the world of video advertising. Founded by former executives from FastChannel Network, now DGFastChannel, Extreme...
Coca-Cola launches new global campaign
Building on the “Coke Side of Life” campaign, The Coca-Cola Company today invites the billions of people around the world who love to pause...
P&G’s “My Black is Beautiful” partners with BET
Procter & Gamble announced its partnership with BET Networks to create a television series in support of P&G's "My Black is Beautiful" campaign. The...
Western Union selects Bromley for Hispanic marketing
The decision was made after completing a thorough search for marketing agencies to manage the company’s marketing initiatives to the U.S. Hispanic consumer segment....
Sponsors announced for Idol season eight
Fox Broadcasting Company, 19 Entertainment Ltd. and FremantleMedia North America have re-teamed with Ford Motor Company, Coca-Cola and AT&T as official sponsors of this...
Chipotle taps Butler, Shine, Stern & Partners
Chipotle Mexican Grill has named San Francisco-based Butler, Shine, Stern & Partners (BSSP) as its AOR. Chipotle chose BSSP after reviewing more than two-dozen...
Dale Earnhardt Jr., JR Motorsports in Nationwide Insurance campaign
Nationwide Insurance announced Dale Earnhardt Jr. and his company JR Motorsports will be featured in a new marketing campaign that will begin in February....
Standard Renewable Energy, KPRC-TV launch sweepstakes
Standard Renewable Energy (SRE) and The Washington Post’s KPRC-TV Houston are launching the "Sunbelievable Home Energy Makeover" Sweepstakes. One lucky Houstonian will win the...
Audi lines up sponsorship of inauguration coverage
Audi will help Americans experience the inauguration of President-elect Barack Obama with unprecedented sponsorships of television and online coverage, along with special newspaper sections...