Regional Reps adds Augusta-Waterville, Maine stations
Regional Reps Corp., the country’s oldest and one of the largest independent sales representatives specializing in small and medium market Radio stations has signed...
SciFi launches “Imagine” affiliate campaign
Sci Fi announced Imagine Greater, a themed affiliate marketing promotion to support the July 7 premiere of its new series Warehouse 13 and the...
AccuWeather opens NYC sales office
The new location will meet growing demand for integrated advertising campaigns by agencies and brands in the New York City area, as reflected in...
RGB Networks, OpenTV demo ad capabilities for cable operators
RGB Networks, a network video processing provider, and OpenTV, software and technology provider of advanced digital television solutions, have developed a joint demo that...
Arbitron releases RADAR 101; Dial-Global tops again
Arbitron reported in its June 2009 RADAR radio network audience ratings (RADAR 101) more than 186 million persons 12+ heard one or more network...
Canoe suspends addressable ad trial
The AP reports that Canoe Ventures, the joint venture headed by former Aegis Media CEO David Verklin and formed by the nation's six largest...
Good News: GM to spend same on advertising, post-bankruptcy
AdAge.com reports while in bankruptcy General Motors will be spending $40 million to $50 million per month in advertising—the same dollars-per-vehicle rate as before...
Roth Radio Group launches in NYC
Roth Radio Group (www.rothradiogroup.com), a marketing communications company dedicated exclusively to developing radio advertising strategies and solutions for clients, launched on June 18th. Based...
NBCU, Microsoft form TV ad alliance
NBC Universal and Microsoft announced a deal to use Microsoft's Admira television media marketplace to more efficiently plan and sell national and local broadcast and cable television ad inventory
Mercurys give The Richards Group top honors for Motel 6 Spot
At the 2009 Radio Mercury Awards held 6/17 in NYC, The Richards Group Dallas won the $100,000 Grand Prize for its Motel 6 spot...
PointRoll, Tribune Media Services debut ChannelFinder ad format
Gannett’s PointRoll subsidiary, provider of rich media advertising, in conjunction with Tribune Media Services, provider of TV and movie information, have introduced a new...
SMG is online with TVB ePort
TVB ePort received its first electronic orders from Starcom MediaVest Group (SMG) last week, connecting the electronic platform to its biggest agency to date.SMG,...
Alliance to Save Energy launches radio PSAs
As part of the growing frugality and coupon-clipping trends in this difficult economy, smart, frugal radio listeners confronted with gasoline prices at every turn...
Lotus chooses Marketron
Marketron has won a contract to provide broadcast management and e-commerce solutions to Lotus Communications. Lotus is one of the largest privately owned radio...
Broadway Systems signs with Google TV Ads
Broadway Systems, provider of a software platform designed to help cable networks manage multiple aspects of their advertising businesses, announced a collaboration with Google...