Coca-Cola Partners with BET this Summer
What’s your formula? That’s the question Coca-Cola is asking as it launches its summer program celebrating African American teens’ passion for self-expression and connectivity....
GM kicks off “GM Reinvention”
As part of its rebirth after declaring bankruptcy this week, General Motors has launched a new campaign. "Let's be completely honest, no company wants...
WPP cutting jobs, reports 6.7% drop in revenue
WPP, the world’s largest agency conglomerate, reported lower sales for Q1 and said in a statement it has been cutting jobs to safeguard profitability....
NBCU pacts with Hallmark Cards
NBC Universal has signed with Hallmark Cards, which incorporates film properties from Universal Partnerships & Licensing (UP&L) and television properties from the NBC Universal...
Pulse87 and Fuze Beverages ink cross-promotional deal
Mega Media Group announced an integrated cross promotional partnership between Pulse87 and Fuze Beverage, a division of the Coca Cola Company. The agreement will...
Ad Council, National Responsible Fatherhood Clearinghouse join ESPN
They are launching a new series of national PSAs this week designed to show dads the critical role they play in their children's lives....
Agencies will work with GM thru bankruptcy
Although GM already owes millions of dollars for ad time and space, it probably won't have any trouble buying even more, reports the NY...
Julie Roehm on the GM, Chrysler bankruptcies—Part II
Given the news that GM declared bankruptcy this week (and Chrysler recently as well), Fox Business News contributor; marketing consultant to
RAB issues personal membership program
The RAB is launching a new Personal Membership program to provide Radio sales pros with a higher level of service and support. The program...
Mediaguide, StratosAudio launch StratosMedia
Advertisers placing buys on radio now have access to a suite of nationwide interactive radio services that drive a results-based offering. Mediaguide and StratosAudio...
Aflac Duck gets new TV campaign
Aflac has launched a new television commercial titled, "Farm," that combines the trademark humor of the Aflac Duck with a critical message about the...
Starbucks and MSNBC join forces
Starbucks Coffee Company and MSNBC have formed a marketing relationship to highlight Starbucks coffee products on "Morning Joe," the cable network's morning program hosted...
Total Traffic Network partners with EarthCam
Clear Channel Radio’s Total Traffic Network signed a deal with EarthCam, the international leader in webcam technology, to supply the installation, software and infrastructure...
Wells Fargo/Wachovia launches campaign
Wells Fargo, which now owns Wachovia, has launched a campaign that features both banks. The campaign began Sunday in The New York Times and...
Zucker: TV advertising has “bottomed out”
Is it just the usual upfront posturing or a light at the end of the tunnel? Television advertising has “bottomed out” and broadcasters may...