Lance Armstrong and Nike debut “Driven” commercial
Nike and the Lance Armstrong Foundation joined forces Sunday in an integrated media and grassroots campaign featuring Lance Armstrong, world-class athletes, celebrities and survivors,...
Citgo campaign focuses on the “Faces of Citgo”
Possibly to downplay being owned by Hugo Chavez’s Venezuelan government, Citgo Petroleum kicked off its 2009 consumer advertising campaign in June. This year, consumers...
BBDO Worldwide wins Network of the Year at Cannes
For the third year in a row, BBDO Worldwide won Network of the Year honors at the 56th Cannes. 21 BBDO agencies combined to...
Furman Roth creates radio spots for B&H Photo & Video
In response to the current economic slowdown, Furman Roth Advertising in New York has just produced seven new radio spots for B&H Photo &...
RADAR 101 cume estimates show strength of network radio
Arbitron released cume audience estimates for the 58 RADAR-rated networks. The most current estimates indicate that Network Radio delivers more listeners across major buying...
Ads: Most interested in, not influenced by
A recent Harris Poll found that 55% of surveyed Americans find advertising – any type – to be either very or somewhat interesting (8%...
SciFi's Ghost Hunters, Roto-Rooter launch “bathroom reader book”
We wonder what the reach and frequency of this campaign might be! Roto-Rooter has unveiled its latest creation to bring joy and relief to...
NTRA radio campaign wins at Cannes
For the third time in five years, a thoroughbred raced home with a top lion at the prestigious International Advertising Festival in Cannes. "And...
Karmazin names Sam Benrubi SVP/Ad Sales?
RBR sources tell us Sirius XM CEO Mel Karmazin has replaced its SVP/Ad Sales Paul Turcotte with Sam Benrubi. Turcotte, who we heard was...
Retirement Living TV taps Apex for DR
Retirement Living TV (RLTV) appointed Apex Media, a Cross MediaWorks company as their direct response agency. Apex will be specifically handling short-form direct response...
Simpsons draws higher rates on Hulu than TV
Bloomberg reports shows such as “The Simpsons” and “CSI” are for the first time commanding higher ad rates at websites including Hulu.com and TV.com than on primetime TV. The premium rates in
HD Radio Alliance to launch new consumer campaign
The HD Radio Alliance has a new marketing campaign. Q3 2009 advertising will showcase new portables. The HD Radio Alliance and 10 committed radio...
IPG restructures management at Lowe Worldwide
Interpublic Group Chairman and CEO Michael Roth and Lowe Worldwide Chairman Tony Wright announced a number of significant developments concerning the senior management team...
New ad launched to Stop Waxman-Markey National Energy Tax
Newt Gingrich’s American Solutions has launched a new national television ad that calls attention to the devastating economic costs of the Waxman-Markey national energy...
Comcast Spotlight to rep Verizon FiOS TV for local ad sales
Comcast Spotlight, the ad sales division of Comcast Cable, and Verizon announced an agreement for Comcast Spotlight to sell local ads on FiOS TV...