Pulse87 scores Proximo Spirits
Mega Media Group announced that its Pulse87 has been retained by Proximo Spirits' Brand, Three Olives Premium Vodka, to market a grassroots promotional program...
Nigel Morris takes the reins at Aegis Media NA
Aegis Media announced the appointment of Nigel Morris as CEO of Aegis Media North America. He takes over from Sarah Fay, who is to...
FOX roadblocks iheartradio app to promote ‘Glee’
FOX is the exclusive sponsor of Clear Channel’s iheartradio application on the iPhone and BlackBerry 5/18 and 5/19 to promote the preview event for...
Bid4Spots launches cable advertising marketplace
Bid4Spots (www.Bid4Spots.com) unveiled a new online marketplace for cable television advertising – becoming the first to organize cable advertising nationwide down to the neighborhood,...
Fox announces primetime slate for 2009-2010
Fox is launching four new comedies and two new dramas. At Fox’s upfront in NYC, Peter Rice, Chairman, Entertainment; and Kevin Reilly, President, Entertainment, Fox Broadcasting
Sandusky Seattle Radio Group adds 'Quu' Platform
Sandusky Seattle Radio Group's stations are the first anywhere to commercially launch a new technology platform that makes all commercials and programming fully interactive creating an Internet-like
NRRC addresses PPM integration
The Network Radio Research Council (NRRC) has released its recommendation for the posting and re-rating of national radio while Arbitron is integrating the PPM...
Judge temporarily halts some DirecTV ads
Charter Communications scored an early victory Wednesday when a federal judge halted, temporarily, elements of a DirecTV ad campaign capitalizing on the cable company's...
Optimedia: Content Power Ratings 2.0
As the TV industry reacts to a seismic shift in people's viewing behavior ahead of next week's broadcast Upfronts, media buying and strategy agency Optimedia US released Content Power Ratings 2.0
Mindshare produces webisodes for Breyer’s
Breyers ice cream is encouraging Americans to re-discover classic films with the help of “30 Rock” star Jane Krakowski in new webisodes created and...
Arbitron sponsors Showcase of San Antonio’s Hispanic agencies
Arbitron was the gold sponsor to the 2009 Showcase of San Antonio’s Hispanic Advertising Agencies for the local San Antonio Chapter of the American...
New campaign launched from Sokolove Law Firm
Direct Impact Group, the marketing agency that has worked with the firm for 16 years, has written and produced television and radio campaigns for...
Scarborough expands service to 17 more markets
Scarborough Research is expanding its Mid-Tier Local Market Service to include 17 additional markets. The Scarborough Mid-Tier Local Market custom studies cover small and...
Advertisers, agencies back PPM encoding
Following its April meeting, agency and advertiser members of the Arbitron Advertiser/ Agency Advisory Council announced a consensus recommendation regarding stations encoding
Charter files suit against DirecTV over campaign
About the same time Charter Communications filed for bankruptcy protection in late March, DirecTV launched an aggressive campaign aimed at undermining customer confidence in...