CBS Radio sues SpongeTech over non-payment
The New York-based seller of soap-filled sponges has been taken to court by CBS Radio for failing to pay more than $366,000 for radio ads, according to papers filed with the state Supreme Court in Manhattan. CBS Radio becomes the latest in a
Media Monitors looks at Cannabis Act radio flight
Media Monitors’ Dwight Douglas has sent RBR-TVBR radio ad data on The Regulate, Control and Tax Cannabis Act of 2010 initiative in California
Oxygen scores Ikea integration for “Tori & Dean”
Oxygen Media has secured a fully integrated sponsorship deal with IKEA for the fifth season of “Tori & Dean: Home Sweet Hollywood.” The deal,...
Allstate Spanish-language TV campaign launches
Since 2003, actor Dennis Haysbert has delivered his trademark baritone, reassuring messages such as "That's Allstate's Stand" and "Are you in Good Hands?" throughout...
A&E partners with TVG, Horizon Media, New York Times
On 4/1 NYTimes.com ran a home page takeover for the premiere of A&E’s new original docu-series “Fugitive Chronicles” that will be their most comprehensive...
T3 named AOR for Livescribe
T3 has been named agency of record for Livescribe Inc. Livescribe created a smartpen that digitally captures notes, by linking audio recordings to what...
BK adds breakfast items with TV effort
Burger King announced the newest additions to its breakfast menu lineup, the BK Breakfast Muffin sandwich and BK Breakfast Bowl. Available for $1 at...
Marc Goldstein Media Solutions launching
Media agency vet Marc Goldstein is launching a new company that will provide an assortment of consulting services to advertising, marketing and media industry...
GunBroker.com, Outdoor Channel Outfitters partner for NASCAR
SS Green Light Racing announced Outdoor Channel Outfitters has agreed to join the GunBroker.com No. 23 team of Jason White for three upcoming races...
Arbitron issues RADAR 104 cume estimates
Arbitron released cume audience estimates for the 51 RADAR-rated networks. Compared to three months ago, the March RADAR 104 report saw an increase in...
Starbucks launches campaign on CC Radio
Coffee lovers are learning more about Starbucks’ new line of “bold” coffee flavors and a special $1.50 Tall (12 oz) brewed coffees promotion through...
Miller Lite debuts new commercial, “PopPop”
Miller Lite announced the debut of a new commercial starring three well-known African-American actors. The national commercial, titled "PopPop," features comedy legend Garrett Morris...
Nielsen issues 2010 TV Upfront facts
In advance of the 2010 TV advertising upfront season, The Nielsen Company has prepared a fact sheet to help bring to light where consumers are
Samsung kicks off new campaign for Omnia II
Samsung Mobile announced the launch of a new campaign for one of its most popular handsets, the Samsung Omnia II. The campaign, which features...
Optimization Group research behind award-winning campaign
A national campaign utilizing research by The Optimization Group has won the 2010 Advertising Research Foundation Grand Ogilvy Award for Excellence in Advertising Research. ...