Diet Coke launches new campaign during Academy Awards
A new Diet Coke marketing campaign, which launches with a 60-second commercial called “Stay,” celebrates the daily achievements of the next generation of young...
Volvo unveils its naughty side
Don't be fooled by all the safety features and the Swedish exterior. Those cars you're looking at are "Naughty Volvos," reports The Boston Globe....
Morgan Stanley names Martin AOR
AdAge reports Morgan Stanley has named Interpublic Group of Cos.’ Martin Agency its AOR, replacing WPP’s Ogilvy. The move comes after a review where...
Agency clients frustrated by lack of communication, knowledge
According to the 2010 Ad-ology Research Attitudes on Agencies report released at the American Association of Advertising Agencies (AAAA) Transformation 2010 conference, after cost,...
Regional Reps signs Zone Radio
Zone Radio, home of Stephen King’s stations, WKIT-FM, WZON-AM and WZON-FM in Bangor, Maine is the newest addition to the Regional Reps Corp. roster....
SuperGuarantee program updates ad campaign
In celebration of the first anniversary of the SuperGuarantee program, a national consumer guarantee initiative designed to lower the risk with hiring contractors, plumbers,...
Twitter ready to jump on advertising bandwagon?
Twitter is preparing to open up its site to advertising, according to All Things Digital. The site reports that the immensely popular social media...
Mixpo works dynamic video ads into political campaigns
Mixpo, an online video ad technology company, announced its dynamic video advertising solution designed to help political candidates and campaign committees more effectively reach...
Infiniti named partner in NCAA Division I Men's hoops
Infiniti continues to expand its substantial presence in men's college basketball with the announcement that Infiniti is an "Official Corporate Partner of the 2010...
Comcast Spotlight helps retailers via VOD
Launched in November for the holiday season, Video Circulars On Demand is the first tool to make the same sale and product information featured...
TVB launches On-Air campaign for local stations
The Television Bureau of Advertising has produced four 30-second commercials, promoting the value of advertising on local broadcast stations that are expected to begin...
WideOrbit beta launches “WO Central”
WideOrbit, provider of business management software for media companies announced the beta launch of WO Central, the industry’s first, real-time, direct connection between buyers...
Bill Clinton, W launch PSAs for Haiti earthquake victims
In an effort to continue to encourage Americans to support the relief efforts in Haiti, Presidents Bill Clinton and George W. Bush appear in...
Sprint effort asks, "What Can You Do With 4G?"
In a new marketing campaign, Sprint asks people to stretch their minds and consider the possibilities of turbo-charged wireless - aka 4G. Similar to...
Ancestry.com to sponsor, team with NBC
Ancestry.com, the world's largest online family history resource, has teamed up with NBC as sponsor of the upcoming "Who Do You Think You Are?"...