“Project Roadblock” partnership with TVB goes mobile
The Open Mobile Video Coalition’s real-world showcase of Mobile Digital Television, scheduled to take place this spring with local television stations transmitting to viewers...
Nielsen releases "Fourth Screen Network Audience Report"
In the last four months of 2009, adults 18+ were exposed to 237 million video ads per month in the 10 location-based video networks...
How Apple might beat Google at mobile advertising
Apple, still riding high from a successful iPad launch, added another feather in to its cap 4/8: iAd is a mobile ad platform that could result in bigger revenue
Sapporo USA taps Moosylvania Marketing
Sapporo USA, producer of Sapporo, the #1 selling Asian beer in the U.S., has chosen Moosylvania, the digital, branding and promotion agency, from among...
40 Principales sponsors racers in Motorcycle Road Racing World Championship
Union Radio’s contemporary hit music network, 40 Principales, announced its sponsorship of racers in all three categories of the Motorcycle Road Racing World Championship,...
The Nielsen Company launching multicultural campaign
The Nielsen Company is unveiling its new full scale 2010 “You Matter” ad campaign this month. “You Matter” illustrates how ethnic communities are positively...
DirecTV sponsoring commercial-free show on MLB Network
MLB Network will debut “Solid 60 presented by DirecTV,” a 60-minute block of highlights, updates and live look-ins telecast commercial-free, on Friday, April 9th...
Tiger's late father stars in new Nike ad (video)
Nike has unveiled a new commercial featuring Tiger Woods and the voice of his deceased father, Earl Woods, using recordings that appear as though...
Fazoli’s names Brokaw AOR
Fazoli’s, fresh off the launch of a new prototype restaurant and menu, is taking its brand to a new agency. Following a review, the...
Right Guard introduces Total Defense 5 on Celebrity Apprentice
Total Defense 5, the newest addition to the Right Guard line of antiperspirants and deodorants, has partnered with NBC’s The Celebrity Apprentice for the...
Internet ad revenues reach record $6.3 billion in Q4 '09
The Interactive Advertising Bureau and PricewaterhouseCoopers released the IAB Internet Advertising Revenue Report for FY 2009
Estrella TV kicks off Upfront Tour
Estrella TV – the Hispanic TV network owned by Liberman Broadcasting (LBI) – is conducting its first upfront roadshow since it launched as a...
Univision sets 2010 Upfront presentation
Univision Communications will present for Univision, TeleFutura, Galavisión, Univision Radio, Univision.com and Univision Móvil. It will take place Thursday May 20 3:00 p.m. ET...
More detail on Allstate Spanish-language campaign
Allstate has provided more detail on the buy, regarding actor Dennis Haysbert’s debut in several new Spanish-language TV and radio spots that emphasize the...
TargetSpot signs Cox Media Group
TargetSpot has just inked a deal with Cox Media Group (CMG) in which it will deliver ads into CMG’s online radio streams. As part of the deal, CMG’s 82 web sites and 86 radio stations covering 19 markets across the U.S. will be integrated into TargetSpot’s Internet ad