Chevy picks Goodby, Silverstein and Partners
Chevrolet has tapped San Francisco-based Goodby, Silverstein and Partners as the brand's new AOR, the second switch in recent weeks. The move, by Joel...
Presidente Beer Taps ViVA Partnership US marketing
Presidente Beer, a leading lifestyle brand in the Dominican Republic that is fast gaining popularity in the U.S., has tapped ViVA Partnership Miami, a...
Ford launches US campaign for Fiesta
Ford launched a new campaign introducing its Fiesta model to US consumers, ahead of the global launch in 2011. An American version of the...
Zimmerman, CARFAX Bring CAR FOX character to life
The "Show Me the CARFAX" campaign is getting animated. The latest ads for Carfax – via Ft. Lauderdale-based Zimmerman Advertising – are designed to...
Time Warner Cable to rep FiOS TV in NYC, LA, Dallas
Time Warner Cable Media Sales and Verizon announced an agreement for Time Warner Cable’s Media Sales group to sell regional advertising in the New...
Tribune Media Services, Armstrong to grow VOD usage
Tribune Media Services and Pennsylvania-based cable operator Armstrong have joined forces to develop and test a bi-monthly On Demand catalog and weekly On Demand...
Bill Cosby and JELL-O reunite in new campaign
For more than 30 years, Bill Cosby and JELL-O brought smiles, to both kids and adults, through some of the most iconic ad spots...
BP to spend $25 million on Florida advertising campaign
That’s the news from BP CEO Tony Hayward, after a closed-door meeting with Florida Gov. Charlie Crist. It’s the second $25 million grant the...
Taco Bell $2 Meal Deal supported by radio, TV, social media
Beginning 5/17, Taco Bell is launching the all-new $2 Meal Deal -- the latest centerpiece of the chain's Why Pay More Value Menu. They're...
L.A. Dodgers Radio airing union ad against Arizona's immigration law
Dodgers radio KABC 790 AM is now airing a 30-second ad created by Los Angeles labor unions calling out the racial profiling aspect of...
Oprah Winfrey Network scores Kohl’s for ad partnership
OWN: The Oprah Winfrey Network has struck an advertising partnership with Kohl's Department Stores for the original series "Your OWN Show: Oprah's Search For...
Global TV advertising shows slow signs of recovery
According to the latest forecasts from Informa Telecoms & Media, global net TV advertising is expected to climb 3.7% in 2010 to $116 billion (all US), after an extremely difficult year in 2009. Increased consumer and corporate confidence along with this summer’s
Optimedia US releases Content Power Ratings 3.0
As the ad industry enters the television upfronts, Optimedia US unveiled findings from Content Power Ratings 3.0, its third annual report that ranks
NBC taps Microsoft for digital ads
NBC and Microsoft Advertising announced a unique digital marketing partnership designed to promote NBC's "More Colorful" Fall 2010 program lineup. The partnership will be...
Wachovia: scatter remains 20%-30% above upfront rates
The Wachovia Media team reports scatter pricing for cable and TV networks remains up in the 20-30%'s vs. upfront rates. The “frothy” scatter market, as their report says, has elevated expectations for the '10-'11 upfront, potentially creating some