Ads on 'LOST' finale branded higher recall
The much-anticipated series finale of ABC’s LOST on May 23, which dominated blogosphere chatter and was the most-watched primetime program of the night with an average 13.6 million viewers, also delivered a highly engaging environment for its advertisers
Dairy Queen teams with Oreo for 25th Birthday of the Blizzard
As part of the 25th birthday of the Blizzard Treat, Dairy Queen and Oreo, a Kraft Foods brand, have announced a Limited Edition Oreo...
Ford to retire the Mercury brand
Ford is preparing to phase out its 71-year old Mercury brand, adding to the list of storied Detroit nameplates that reached the end of...
MetLife in review
MetLife has launched a review of creative and media duties on its consumer-directed advertising. The client notified incumbents -- Young & Rubicam and Mediaedge:cia...
CLIO Awards names radio, TV winners for 2010
The CLIO Awards, honoring creative excellence and innovation, announced winners for the 2010 Print & TV Awards in NYC. The awards, hosted by John...
U.S. ad spend increased 5.1% in Q1
Total ad expenditures in Q1 rose 5.1% from a year ago and finished the period at $31.3 billion, according to data from Kantar Media....
Florida governor Charlie Crist details $25 million tourism campaign
Gov. Charlie Crist outlined plans for a $25 million tourism campaign 5/25. Print, broadcast and Internet ads promoting the Florida Panhandle, which is closest...
Broadcast Affiliate Sales signs with Wallace Radio Syndication
Broadcast Affiliate Sales has signed an exclusive sales rep agreement with Wallace Radio Syndication. Mike Tyler commented, “It is an honor to be working...
Tennis Channel partners with Google TV Ads
Tennis Channel will provide a portion of its ad inventory to Google TV Ads' system, effective immediately. The arrangement makes the network the first...
Heineken Light encourages consumers to “See the Light”
Heineken USA premiered a new episodic-style campaign this week for its Heineken Light brand that showcases a series of clever ways consumers can experience...
American Airlines thanks the troops
American Airlines has introduced two new television commercials as a public expression of gratitude and a tribute to those in uniform, veterans and their...
NASCAR on TNT Summer Series uses multiplatform campaign
Turner Network Television has joined forces with Hall of Fame rockers AC/DC to feature the band’s single “T.N.T” as the network’s theme song for its 2010 NASCAR Sprint Cup Series coverage
Snapple effort launches Celebrity Apprentice-inspired teas
Snapple says, "You're hired" to The Celebrity Apprentice-inspired teas handcrafted by finalists Bret Michaels and Holly Robinson Peete. Bret Michaels' Diet Snapple Trop-a-Rocka Tea...
“Bone-in BK Fire-Grilled Ribs” to be unveiled with TV effort
Burger King is firing up guests as the first national fast food hamburger restaurant to dish up authentic, juicy, bone-in pork ribs. The new...
Clear Channel Airports debuts gesture-based signage
Clear Channel Airports (CCA), marketer of airport advertising, has teamed with multimedia company, Monster Media (we first saw them at the AAAAs Orlando a...