MAGNAGLOBAL issues DVR, VOD forecasts through 2016
MAGNAGLOBAL has published the latest edition of On-Demand Quarterly, with updated Internet access, DVR and VOD forecasts through 2016. July’s edition of On-Demand Quarterly...
Citadel Media announces new ad networks
Citadel Media announced the launch of 10 new nationwide networks designed to provide advertisers with more targeted audiences and prime inventory during key dayparts....
AMEX campaign supports OPEN small business division
American Express OPEN, the small business division of the financial services company, has launched a national campaign with the tagline “Start Booming” that features...
Campbell planning $100 million repositioning effort
Campbell Soup Company outlined long-term growth plans for its core businesses in healthy beverages, baked snacks and simple meals during a meeting with investors...
Bank of America TV ad debuts during MLB All-Star Game
Bank of America, the Official Bank of Major League Baseball, is debuting a new spot during the 2010 Major League Baseball All-Star Game 7/13...
Media Monitors looks at fast food and San Francisco
Media Monitors’ latest SPOT LIGHT for the past week took a look at the San Francisco market and a look at radio spots that...
Bank of America TV ad to debut during MLB All-Star Game
Bank of America, the Official Bank of Major League Baseball, will debut a new TV spot during the 2010 Major League Baseball All-Star Game...
Kohl
Kohl’s Department Stores has unveiled a contest to give half a million dollars to 20 schools each this year, a total of $10 million,...
Chipotle campaign uses radio, website, packaging
Chipotle Mexican Grill has introduced new marketing programs including advertising, a revamped website, and new packaging aimed at better communicating its commitment to “Food...
Clear Channel
Clear Channel is planning a radio and outdoor upfront kicking off 7/12 in NYC and running through mid-August, visiting Los Angeles, Boston and Chicago....
TVB
TVB’s ePort, the electronic bridge that enables eBusiness transactions between stations, agencies and rep firms, passed the billion-dollar mark in order volume last week,...
State Farm upping the ante on co-op ads
State Farm is sensing blood in the water as rival Allstate Corp. sees upheaval in its agent ranks. Allstate has been reportedly expected to...
Official World Cup sponsors show best effectiveness with TV ads
Although neither the the USA or England teams remain contenders for the World Cup, TV advertisers in the U.S. and U.K. appear to have...