NYMRAD hosting radio & digital ROI session
The New York Market Radio Association (NYMRAD) is holding a morning seminar 6/24 (breakfast is 8:30, presentation at 9:00) that invites top advertisers/agencies to...
2011 Jeep Grand Cherokee advertising debuts
The new 2011 Jeep Grand Cherokee is a symbol of the new Chrysler Group and the first all-new vehicle to come during the alliance...
Nike ambushes official World Cup sponsors
Nike is not an official World Cup sponsor but, thanks to some creative marketing, that doesn’t stop consumers across the globe from linking the company to the world’s largest soccer tournament
Media General to bring Yahoo! display ad sales to all stations
Media General plans to extend part of its Yahoo! ad sales partnership to all of its television stations by the end of the year. ...
Radio Caracol 1260 celebrates with clients, agencies
On 6/9, Grupo Prisa’s WSUA - Radio Caracol 1260 AM Miami celebrated the success of the station and invited a large group of clients...
Media Monitors releases week-to-week BP ad numbers
Media Monitors, the leader in broadcast and cable monitoring, released the figures for advertising that BP has run on Radio, TV and Cable that...
NBC done: Broadcast upfront totals $8.1-$8.7 billion
Advertisers have committed between $8.1 billion and $8.7 billion to the five broadcast networks' coming program schedules, according to estimates from Advertising Age, a gain over last year's
PepsiCo signs with Gas Station TV
Gas Station TV and PepsiCo announced a multi-year, multi-brand agreement to promote Pepsi, AMP Energy drink, AMP Energy Juice, and Brisk to consumers at...
A&E, Barnes & Noble partner on promotion for “The Glades”
A&E Network announced the launch of an exclusive marketing partnership with Barnes & Noble to drive tune-in for its new original drama series “The...
McCann wins Michigan Credit Union League campaign
The Birmingham, MI office of McCann Worldgroup has picked up the new $4 million statewide effort by Lansing-based Michigan Credit Union League. The radio...
Broadcast upfront estimated at $7.3 billion
The broadcast network upfront is all but done, excepting NBC, which could conclude at any minute. CBS and ABC have just completed their upfront for the 2010
MagnaGlobal updates television ad revenue forecast
In line with this year’s healthy upfront, MagnaGlobal has released an updated forecast for advertising on television around the world, predicting that global television advertising will rise by 6.4% in
CBS completes upfront
CBS has wrapped up upfront sales for its 2010-2011 season, according to the network. It scored CPM price increases of between 9% and 10%,...
Miller Lite World Cup buy encourages safe ride home
That's the message of a new television ad from Miller Lite that will debut during World Cup broadcasts. In the spot, titled "Brad's Plan,"...
Apple launches iAd mobile ad service
Apple announced the launch of its iAd mobile ad platform during Apple CEO Steve Jobs' keynote address at the World Wide Developers Conference in...