National spot radio experiencing strong regional gains
This, according to the latest market update memo that Katz Media CEO Stu Olds shared with clients 9/27. He tells them, the National Spot...
2009 ad effectiveness, spending trends
In advance of the Advertising Week in NYC, The Nielsen Company prepared a fact sheet to provide a high-level snapshot of ad spend and effectiveness trends. $117B was spent on all U.S. advertising in 2009. 57% of all ad spend in 2009 went into Television, making it the largest medium for
Regional Reps adds WAAM-AM
Regional Reps Corp., specializing in small and medium market radio stations, has signed an exclusive rep agreement with WAAM-AM in Ann Arbor, MI. Regional...
Clear Channel to have big presence at Advertising Week
Looks like the NAB-RAB Radio Show will have a few less in attendance this year from Clear Channel, as its radio, outdoor and digital...
Home Depot, MRM part ways for digital, CRM
McCann Worldgroup’s MRM has split with Home Depot, nine months after scoring digital and customer relationship management (CRM) duties according to an internal MRM...
Media Monitors details political ad spend for 9/15-9/21
With the races heating up and the money pouring in like a river, Media Monitors released political ad figures from around the country for...
Nielsen to unveil new online GRP metric
In the ongoing quest to provide an online measurement comparable to the way other media are measured, Nielsen is expected to unveil the new...
DG FastChannel releases delivery solution for long-form DR
DG FastChannel, provider of digital media services to the advertising, entertainment and broadcast industries, will offer an industry-first solution that will enable digital delivery...
Cable Ad Net New York signs Elk River Cable TV
Dan Viles, GM of CANNY Inc. (Cable Ad Net New York) and Dave Mc Graw, GM of Elk River Cable TV of Troy, Idaho...
Subway, CC Radio, OurStage.com partner for emerging artists
Clear Channel Radio kicked off a new, nationwide campaign and competition, “Subway Fresh Artists,” which will give one talented unsigned music artist/band the chance...
Sprint introduces Samsung Epic 4G
In a new campaign that began 9/18 starring its newest 4G smartphone, Samsung Epic 4G, Sprint introduced “Epic Mini Movies,” a series of short...
Calvin Klein Jeans, MTV launch
Calvin Klein Jeans, a division of The Warnaco Group, and MTV announced the launch of the "Calvin Klein Jeans X" competition in select countries...
Goldline International to sponsor Alan Colmes Radio Show
While Glenn Beck is probably associated most with the company’s advertising (see related story), Goldline International also announced its sponsorship of The Alan Colmes...
Red Robin adds new YUMMM TV commercial
Red Robin Gourmet Burgers launched its latest 2010 national marketing initiative based its popular mnemonic, “Red Robin…YUMMM.” Via Minneapolis-based Periscope, the fall initiative includes...
Sizzler and FOX
They’ll offer customers, viewers and fans a chance to win cash and prizes as part of the “Hopes ‘n’ Dreams Sweepstakes.” The show premieres...