Kaiser Permanente running multi-platform campaign in September
Television, radio print and online will all be a part of an advertising campaign emphasizing the importance of integrated health care. Kaiser Permanente says...
Tom Dobry driving the Chevrolet account in Detroit
Goodby, Silverstein & Partners (GS&P) announced that it has hired Tom Dobry, formerly at Lithia Motors Inc., to join the agency as Group Account...
Jose Cuervo Tequila cues up multiple media platforms
Jose Cuervo, one of Diageo’s brands, says it’s the largest Tequila company in the world, and its new “Cue the Cuervo” advertising campaign will...
Emmy Awards sponsorship boosted Infiniti SUV
Edmunds.com reports that shopping consideration for the 2011 Infiniti QX56 rose 51% after the airing of its commercials during the Emmy Awards Sunday night...
LATV flagship buying radio ads for its biggest contest ever
KJLA-TV Los Angeles, the full-power flagship of the LATV network, has launched an aggressive on-air promotion and marketing campaign for its biggest contest ever,...
Fox leveraging
With the hit series “Glee” about to launch its second season of Fox, Twentieth Century Fox announced a deal with Claire’s stores to debut...
Lindt enlists tennis star Roger Federer for truffle campaign (video)
Tennis great Roger Federer will be busy competing in the US Open tennis tournament, and will also be appearing on television in an ad for Lindt
MyRadio announces three advertising partners
What is MyRadio, you may ask? It is an Internet-based In-Store Radio Network playing foreground music, while delivering targeted ads. Highly desirable stores get...
Microsoft moves cloud-computing biz to Deutsch
Microsoft has shifted a chunk of its advertising (the cloud-computing business) to IPG’s Deutsch, New York, from WPP's JWT. The move comes after an...
The Nielsen Company sponsors Steve Harvey Hoodie Awards
The global provider of media and consumer information and analytics will help celebrate the goodwill and good works of America’s most valuable community members...
Discover to serve as new Orange Bowl Title Sponsor
Discover Financial Services, the Orange Bowl Committee and ESPN announced an agreement has been reached for Discover to be the title sponsor for the...
Unilever and AMC team for ad vignettes with
Credit Unilever's pioneering "reverse upfronts," in which brand managers work with media companies (in this case was Mindshare Entertainment) to develop ideas on how to...
Media Monitors details primaries ad spend
As we all know, this is an election year and on 8/24 two major primaries took place in Florida and Arizona. Media Monitors will...
Nissan launches "Innovation for All" branding effort
The new marketing initiative aims to showcase the strength of Nissan's product portfolio and build on 10 straight months of sales growth for the...
Horizon Media reorganizes Audiohorizon division
Horizon Media, the largest independent media services agency in the world, announced changes for the company’s recently rebranded audio division – Audiohorizon - which...