Cherokee Nation taps Red Square for casinos, hotels
Cherokee Nation Entertainment (CNE) has named Red Square Agency as its agency of record. Headquartered in Catoosa, OK, CNE is the gaming and hospitality...
RADAR 107: Radio listening up 3% over last December
Arbitron gave some highlights from its RADAR 107 National Radio Listening Report, which is scheduled for release on 12/13. The report shows an increase...
Regional Reps signs VerStandig Broadcasting
The independent sales rep firm specializing in small and medium market Radio stations, has signed an exclusive rep agreement with VerStandig Broadcasting. Regional Reps...
Jewelry, Gems, Allentown and Bethlehem spots observed
According to Arbitron, Allentown/ Bethlehem is the 69th largest radio market with a population of 705,200. According to Media Monitors, the #1 radio advertiser...
Arby's names BBDO NY AOR
Arby’s Restaurant Group, a subsidiary of Wendy’s/Arby’s Group, has selected BBDO New York as its national agency of record. The announcement comes following a...
Global ad spend to pass $500 billion in 2011
GroupM said global ad spend in measured media is expected to exceed $500 billion for the first time ever next year following an economic recovery that also sparked significant ad spending increases in 2010, according to its revised
FOX first to try Shazam's Listening Screen Takeover service in US
Shazam, a leading mobile music discovery provider, announced the U.S. launch of an in-app ad campaign service dubbed the ‘Shazam Listening Screen Takeover,’ which allows...
Progressive campaign takes Flo's superstore to the road
Progressive Insurance’s latest effort has a passionate customer spreading the word about his favorite insurance company. And, he’s doing more than just telling his...
DDB North America gives O'Brien presidential stripes
DDB Worldwide announced that Mark O'Brien, currently DDB North America's COO, has been named President of DDB North America, effective immediately. Dick Rogers, who...
Disney launches media review
It includes both planning and buying duties on its movies, theme parks, consumer products and Disney Channel. The account has been held by Publicis...
Scarborough fills CEO position with Tom Drouillard
Scarborough Research announced that Tom Drouillard will join the company as President and CEO, effective January 1st. He joins Scarborough from serving as President...
Ford, GM sales up again in November
Another good month for Detroit—and another good reason for local and national media to keep the ball rolling in their pitches to marketing managers...
Study: Ads on local TV news drives greater awareness
A new survey with 2,500 local TV news viewers in Hearst Television markets by Frank N. Magid Associates finds local television news more effective...
HD Radio Alliance announces 2011 marketing plans
The HD Radio Alliance member companies will continue their joint partnership, which includes with a new marketing effort for 2011. The estimated media value...