LER launches Spanish-language "LER Network"
As we first reported, the national unwired advertising network was launching after Entravision bought out their stake in radio rep partner Lotus Entravision Reps (LER). LER became...
Consumers rate Mother's Day ads
Oreo’s “Happy Mother’s Day” ad was the most effective Mother’s Day ad to break so far this year, according to data from Ace Metrix....
Wendy's teams with NBC's "Minute to Win It"
Beginning 5/16, one “Minute to Win It” challenge will be included in every Wendy’s Kids’ Meal bag nationwide for six weeks. This, as part...
2011-2012 upfront: Ad-supported cable analysis
The industry has been accustomed to ad-supported cable gaining audience every year. This is no longer necessarily the case, however
Delta sponsoring Civil Rights Games
Delta Air Lines has been named the title sponsor of the MLB Civil Rights Games for both 2011 and 2012. The sponsorship for the...
2011-2012 upfront: Network by network analysis
Each broadcast network has different strengths and weaknesses, as well as overall programming strategies. At the start of every season
Radio Mercury Awards final round judges selected
The 20th Anniversary Mercurys panel includes some of the leading creative minds in the ad business, and represents not only top radio advertisers, but...
Commercial radio supports amateur radio with PSAs (audio)
PSA:
Radio is stepping up to promote amateur radio in times of disaster, explains Howard B. Price, CBCP, MBCI Dir., ABC News Business Continuity &...
A look at programming trends for the 2011-2012 upfront
Most network programming trends revolve around three basic genres
Cartoon Network goes Looney Tunes with Spirit Airlines
Turner Broadcasting System’s Cartoon Network has debuted a new advertising vehicle onboard Spirit Airlines. Turner Media Group brokered the deal, an interior plane wrap...
Primetime upfront issues: network erosion and mid-season repeats
Traditional television is no longer necessarily the first screen for younger viewers. No secret that the broadcast networks have problems. Every year their audience
Charlotte, Local Cars & Light Truck Dealers ads examined
According to Arbitron, Charlotte-Gastonia-Rock Hill, North Carolina is the 24th largest radio market with a population of 2,040,000. The #1 radio advertiser in Charlotte...
Most-liked ads of Q1 detailed
An analysis of the top ads debuting in Q1 of this year revealed that, while Super Bowl ads were among some of the best...
Sugar farmers sue corn processors over labeling corn syrup as "sugar"
Last year, the Corn Refiners Association began a campaign to rebrand controversial sweetener high fructose corn syrup (HFCS) as "corn sugar." American sugar farmers...
Clorox sponsors Univision special
Univision’s second annual primetime special “Intimamente... Compartiendo Entre Amigas” (Intimately...Sharing Among Friends), hosted by Univision personality Giselle Blondet, will air on 4/30, at 7:00...